An effective iPhone/iPad app name can help increase your sales because the buyer does not have to invest as much effort to understand what your app does. The more you make buyers work to understand what you are selling, the more likely they will go somewhere else to get their “questions” answered faster. This is not to say that all apps will fail if they don’t have a descriptive name. However, if your app is a nongame app such as a utility, financial calculator, weight loss tool, and so on, you can improve your results by describing what the app does in the name. You can use several words in your app name to be creative and also describe what the app does.
For example, if you have written a calorie counting app, you could call it something like “Melt Away Pounds (Calorie Counter).” From the name you immediately understand what the app does. Notice that the icon along with the title gives you an immediate impression of the app’s purpose. I know instantly that the app is educational and directed to a young audience. This type of naming works very well on the App Store for educational and utilityfocused apps.
Game apps have much more latitude in their naming options. You are only limited by your imagination and what you think will resonate with your target market. If you can focus on a catchy or memorable name that will resonate with your target audience, you can establish a stronger following for your app. There are many categories of games, and this can help you determine the best type of name for you app
. If your game is educational, you’ll probably want to name your app more descriptively, such as “High School Math Blitz I: Algebra I and II Refresher” and “High School Math Blitz II: Geometry and Trig Refresher.”
You should consider a number of ways to approach naming your app. First, if you plan to develop a series of apps under a brand name, then think of app names that are flexible and will support your overall brand. If you are developing a series of science apps for high schools students, your brand may be called “Science Guy,” and your apps will start with your brand connected with a dash. For example, “Science Guy Chemistry” or “Science Guy Physics,” and so on.
You can use roman numerals for some apps names such as “Crazy Flips I” and “Crazy Flips II,” or you can choose names such as “MyStory The Prequel” or “MyStory The Sequel.” Other general naming rules include the following:
1. Make sure your app name is easy to pronounce and spell. You want your app to be easy to remember from a word-of-mouth standpoint. You also want your app to be easily searchable in the App Store. Apps with difficult spellings may be hard to locate in the store.
2. Beware of app names that might mean something else in a foreign language. Nova comes to mind....
3. Be sure to check on trademarks and other reserved names. For example, Freeverse, Inc., has the rights to use the name Skee-Ball for its skeeball app. While there are other skee-ball apps for sale on the App Store, they cannot use skee-ball in their actual name.
4. Stick to names that don’t offend any group of people. Offensive app names may appeal to some buyers, but you’ll narrow your audience considerably with that approach.
5. Check for domain availability for your app name. With so many domains registered, this may be difficult, but it helps to have the same domain name as your app. If you are building a brand and developing a number of apps, then register the domain name for your brand first.
While researching your name, you can go to many different domain registration sites to check availability for your domain. Site such as GoDaddy.com and Register.com are just two of hundreds of sites that can help you.
If you’re having trouble coming up with a good app name, you can follow some simple strategies to help you move the process along. Write down answers to the following questions, and list as many ideas as come to mind. Then focus on the question where the best answers come to mind. This is most likely where you’re going to find the best name for your app.
If you’ve found a few words that might work for your app name, you can also check for synonyms to see if there are any similar words that might work even better for your app name. You can use the thesaurus in Microsoft Word to get started with similar words, or you can go to one of many thesaurus websites, such as www.thesaurus.com. This site provides a multitude of synonyms for almost any known word and also provides a handy synonym map showing similar words branching off the root word you have entered.
Our website is not responsible for the information contained by this article. Webworldarticles.com is a free articles resource thus practically any visitor can submit an article. However if you notice any copyrighted material, please contact us and we will remove the article(s) in discussion right away.
This article was sent to us by:
Anita R. at
04272010
1. Market segmentation is a necessity when selling an iPhone iPad app
All articles in this directory are property of their respective authors. Additionally, read our Privacy Policy
© 2010 WebWorldarticles.com - All Rights Reserved. Partners: Gunblade Saga