Arrange your pages strategically so search engines notice them


Your Web site is just the assortment of various Web pages that make up your overall business. Therefore, you would like every Web page in your business to become well defined and serve a particular purpose.

You won't want to create Web pages whose only goal would be to attract search engines with keywords and defined tags. Instead, you would like well-defined pages that make sense to users and search engine bots. Keep your following rules in mind when you are constructing the Web pages in your business:

One page, one focus: If one Web page has two or more product lines onto it, consider splitting up that page so that each line features its own page. You can have a category index page, which you can optimize with your overall business mission, and each product page can then be considered a launching pad for that subset of your business.

Define your page: Make sure that all your definitions, tags, and keyword mentions are in the top your HTML source code for your Web page. Some search engines limit the amount of characters per page they take, and also you don't wish to miss out since you added a lot of comments or JavaScript code first.

Consider keyword density: Focus each Web page to focus on a select group of keywords and phrases. This method boosts the weight of each of those phrases more than whenever you use every keyword in every page (which is called keyword density).

Once the same test is used repeatedly, search engines check this out density of words and assign greater weight towards the few words that are utilized than does a typical Web site that attempts to be popular for every popular keyword.

Set aside the features: If your Web page excessively uses elements for example graphics, animation, and video or audio recordings on the same page as valuable product information, separate the additional features to their own area of the Web site or create two versions - one with only text and basic graphics and one with the extras. The search engine bots give up loading a webpage whether it takes too much time, and thus will your customers.

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This article was sent to us by: Joyce Carter at 07312011

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