Here's a blog post process that will help you get the best results:
1. Read the article from start to finish. Don't scan! Don't edit anything at this stage; leave a mark on anything you might want to come back to later.
2. Look at the "Big Picture" first. Are the parts of the article structured in the right way? Would this paragraph be more appropriate in that part? Get the structure of the content right before you move on.
3. Then look at the "Small Picture". The grammar and spelling, the phrasing of each sentence, the style, and tone of the author's writing voice, are all important components of the overall piece.
4. Format for scannability. At this stage you'll be familiar enough with the content to know where the best places for headings, images, and pull quotes are.
5. Read-in-place. If you've been using the WordPress editor or something similar, preview the article as part of your site and read it through. The change of medium may help you pick up some things you didn't see before, and you can ensure your formatting works well with your blog design at the same time. Schedule for Publication!
For content to succeed in attracting and retaining the interest of readers, it needs to be written by someone who truly knows what they're talking about. A worrying number of blogs are written by people who want to make a fast buck by tracking down a search engine keyword that seems popular and starting a blog on it, whether they know anything about the topic or not.
When writers depend on Google to find out about the topic they've been asked to write on, they don't have the context of experience to provide good advice and filter out the misinformation. It also means they won't have any genuinely new advice or realistic perspective on the topic. It's all too easy to detect this sort of content, and it's generally not helpful to the reader. If your article isn't helpful to those reading it, then you can forget about them coming back to your blog!
If you've started a blog on a topic you don't know much about, it's really essential that you hire writers who do, and leave the content generation to them. If you're planning to be the blog's sole writer until it earns enough cash to fund a writing team, then as mentioned before, you need to pick a topic for the blog that you know really well.
There is one exception to this rule and that's for blogs where you chronicle the learning process as you explore a new area of interest. For instance, you might start a blog where you post about your adventures in learning to ski or fish, so that visitors who are also interested in learning can find out how to get started and avoid the beginner mistakes you might have made.
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This article was sent to us by:
Roger Hill at
02172011
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