Conducting a SEO campaign is a great PR move


According to research carried out in 2007, 98 percent of journalists go online daily: 92 percent of them are looking for specific articles, and 76 percent are trawling for news sources. Like anyone else who goes online, they will enter a few keywords into the search engine and wait for results. They will, of course, keep looking until they find someone with relevant information-so it may as well be you!

Algorithmic search engines are literal-minded. They search for words in their literal meanings, but many press releases are written in ironic or humorous styles. This means that search engines might well miss your story altogether. So how do you optimize the chances of finding your website amongst all of the billions of others on the net?

Writing the press release or the website using the most appropriate keywords is really a way of ensuring that your website comes up in the first ten on the search engine list: since few people need to look beyond the first ten, or 20 at most, this raises your chances significantly.

This means that your material has to be very carefully written, taking a fine line between being boring and being findable. Knowing what the keywords and phrases are would, needless to say, be a large help, but luckily help is at hand.

Various companies analyze the internet to determine which are the most popular keywords and phrases used when searching for specific products or stories. Wordtracker.com is one such company, offering a comprehensive service in identifying keywords. Having obtained the keywords, all you need to complete is build them into your press releases and websites.

Everybody uses email, in reality it is amazing that the Post Office still has anything to deliver. What many of us in little businesses do is use something like Hotmail or Gmail for our email address, simply because it's cheap or totally free. This gives a poor impression to clients, though: it looks as if you are not serious about your business.

Main businesses have their own domain names, and there's nothing to stop you from doing the same. Acquiring a domain name is not difficult, and it is not expensive either: companies such as GetDotted.com will sell domain names from as little as £2.99 a year. This gives unlimited email, and a website, all in your own name.

The PR advantages are obvious. With your own domain name, you look serious about what you're doing. You are easier to find online because search engines will often go directly to your website. Your brand name or company name goes out on every email you send. With your own domain name your staff can also have devoted email addresses, which increases the exposure of your brand name, especially if you are in a business exactly where a lot of emails are sent out.

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This article was sent to us by: Ashley Risle at 01242011

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