You're only limited by your creativity, imagination, and willingness to establish your own identity within the Twitterverse. What if you're still not convinced? Sure, it's conceivable that the questions just answered have created additional misgivings or moments for pause and even hesitations about whether or not Twitter is really a useful tool for business. Even if you haven't conceived your own list of potential drawbacks or reservations concerning the tool, others have. Here are a few of the most common arguments given against use of Twitter in business:
It requires a method, a purpose, staffing, and time. Of course it does; so does every other worthwhile business strategy. The good thing is that it's easy to create a merchant account and to begin tweeting within minutes. The time and effort invested could pay handsome dividends and would tally only a fraction of the cost of "traditional" market research and customer-survey methods.
It's another investment into customer support; it's redundant. Well, if you ask your customers, they'll likely let you know there aren't enough ways to express their feelings about your services or products, good or bad. While it's true that a well-staffed customer service team cannot be fully replaced, Twitter offers what the now-tired FAQ approach doesn't - interaction.
The FAQ still serves an objective, but it limits customers to only the information provided, so that as we all know, one answer does not fit all variations of the question. Twitter allows a new method to respond to customer inquiries without the need for a costly phone bank. And, often several customers can chime in to a tweeted question, allowing the business to respond to multiple customers in one reply.
Twitter is still growing and hasn't fully stabilized yet. At this moment, that's partly true, yet how reliable are the old-fashioned "suggestion boxes" that many businesses still insist will be suitable for collecting comments from customers? The fact is, it's important to make probably the most of these sorts of social tools early to establish a following and identity as the service itself grows and matures. Surely Twitter would not be your only method of customer outreach and interaction, but through the same token, why can you ignore it on merit of its newness?
Twitter is just for those tech geeks. Actually, tech is everywhere, and people from hardened nerds to soccer moms are utilizing it for their own needs. Information and interaction are always topranking attractions for customers; a new tool simply keeps up with progress.
Twitter is simply another social fad. If you believe this argument, then you're bound to struggle in reaping the most for your business. Employed effectively Twitter employed for business purposes dispenses with the cyberbabble yammering from many and helps target people truly seriously interested in you, your business, and your offerings. If targeted marketing, customer interaction, and informed product and service development are fads, then long live the fad!
No doubt you've heard several variations on these "problems" with using Twitter for your business, but as you can see, they fall somewhat flat in their assertions. The greatest buoy for arguing in Twitter's favor is that it was built upon the solid need for fast and frequent interaction.
Communication, fast and fluid, is exactly what helps some businesses excel past their competitors. Provided the business is really interested in hearing what customers have to say and is devoted to responding to their questions and concerns in a thoughtful and sensible manner, then Twitter is merely another way to reach customers. All customers wish they may be treated as if they're the only one who matters; with Twitter, we're closer than ever to that possibility.
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