E-giving, or e-philanthropy, refers back to the idea of charitable organizations raising money from online donations. An evolving concept because it first came in vogue in 2000, it's really no longer just a way of requesting money on the internet.
E-philanthropy has become an accepted strategic tool that you can use for your nonprofit. This process of selling touches all outreach initiatives and specifically encompasses all six of these areas inside an organization:
Awareness building: A highly effective online presence targets your internal (or existing) membership base and your external (or potential) audience. You can increase awareness for any specific campaign or your overall mission.
Donor development: You use the web not only to target onetime contributors but additionally build long-term donor relationships.
Membership retention: The mixture of targeted e-mail communications along with a useful Web site is really a proven way of generating membership renewals for your nonprofit.
Volunteer and client recruitment: Your organization endures financial contributions and also the support of volunteers. Fortunately, your site may serve as a recruitment tool for both entities. Additionally, if your nonprofit is service-based (for example managing debt or tax preparation assistance for seniors), an online strategy can help you get to the audience most in need of your services.
Board outreach: Although your board members are technically a part of your volunteer base, you should look at board outreach and development to become a distinctive area within your organization. A completely integrated and well-maintained Internet initiative is definitely an increasingly important way of keeping your board devoted to your cause.
Grassroots activism: The web is increasingly used in an effort to elicit action in the elementary. From online petitions to e-mail campaigns, response rates are rising one of the masses, and also the effort is paying down! Fundamental essentials key areas in which online initiatives should be regularly infiltrating your organization. Consider how each segment provides additional benefits to your cause, and then take particular notice at what your organization gains if this actively solicits online donors. Savvy e-philanthropists have three characteristics in common:
Generosity: Current studies have shown that online donors are two times as prone to share with your cause, plus they typically give two times as frequently as offline contributors.
Curiosity: Online donors look for information; they're wanting to find out about your organization and it is activities. Most significant, these Net donors use the web for facts, figures, and general information before making their final giving decisions. In return, a donor who bakes an informed decision takes the first step in forming an enduring bond with your organization versus a one-time random act of giving.
Loyalty: The people in your nonprofit with which team you stay in touch on the internet are highly prone to hang in there. Therefore, if you are fostering the connection, odds are good that your multiyear renewal rates increases.
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1. Choosing the right online business and starting it
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