Junior Copywriters working in agencies write copy as well as assisting other copywriters with their projects. As a rule, the individual is not responsible at this point in his or her career for developing major advertising campaign ideas or themes. The Junior Copywriter or assistant copywriter, as he or she might be called, is usually assigned a senior copywriter to work with. The individual helps the copywriter and does a lot of the grunt work involved.
His or her writing duties might include preparing copy for ads. The senior copywriter may write the headline for an ad and then give it to the individual to complete the body copy. The Junior Copywriter may also write promotional pieces, articles, bulletins, sales letters, direct mail pieces, booklets, manuals, brochures, and fact sheets. All of the material on which the Junior Copywriter works must be approved by the senior copywriter. After the Junior Copywriter gains some experience, he or she may have the opportunity to offer some input into advertising campaigns and projects on which the senior copywriter is working. The individual may come up with some headline ideas or concepts that are shared with the senior copywriter.
The Junior Copywriter is also responsible for helping the senior copywriter with research for a client account. The individual may conduct interviews, search out advertising trends, and review consumer surveys or other data that help the copywriter develop the advertisement or campaign concept. Many times the Junior Copywriter feels like a “gofer.” He or she is expected to go for the coffee, the research results, the newspaper, and memos from other departments. The individual might also be required to do some typing, answer phone calls, make calls, and carry out secretarial duties.
Junior Copywriters at agencies usually stick to writing copy for print media. Additional experience is required before they begin writing television or radio commercials. They may, however, help the senior copywriter in rewrites of these types of ads or may assist him or her with the production. In certain agencies the Junior Copywriter is required to attend training sessions or seminars where he or she is instructed in policies, different departments in the agency, the advertising industry, and/or job training. There is a fair amount of pressure for the Junior Copywriter to advance his or her career. The individual may be asked to stay after hours to complete a project he or she is working on or may stick around to learn and do more than is required. The Junior Copywriter is responsible directly to the senior copywriter to whom he or she has been assigned.
Earnings depend on the individual’s experience and education. Other variables include the size and location of the agency for which the Junior Copywriter is working. Salaries in this position can start low, sometimes beginning around $24,000, and may go up to $35,000 plus. Junior Copywriters at agencies usually have fringe benefit packages added to their earnings.
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