Exposing the Negatives to Publishing Contextual Advertisements


There's a downside to publishing contextual advertisements in your blog. Foremost, your contextual marketing earning potential is only as good as the contextual marketing program from which you publish advertisements.

Most contextual advertising programs for example Google AdSense or Kontera (both discussed later in this chapter) rely on computer algorithms to determine content relevancy and display advertisements accordingly. If the algorithm is subpar, the advertisements displayed in your blog may be irrelevant to your content material and uninteresting to your audience. That means click-throughs will be lower than they would be for extremely relevant advertisements, and that means less revenue for you.

Irrelevant advertisements can also damage the user encounter on your blog, particularly if advertisements which are considered to become inappropriate or offensive for your audience are displayed on your blog. (Displaying an advert for fast food burgers on a vegan lifestyle blog might not go over well.) With that in mind, it's essential that you monitor the advertisements that appear in your blog to make sure they are acceptable and relevant.

Another negative to contextual marketing is the earning potential. You need three points to earn cash from contextual marketing:

• An audience: Without traffic for your blog, you won't make any money simply because there are not enough people to click the ads on your blog.

• A good contextual advertising program: As mentioned earlier, if the contextual ads that appear in your blog are irrelevant, then your earning potential goes down.

• Focused content material material, a lot of it: The much more targeted content material material you create for the keywords you select to focus on, the more possibilities there are for relevant advertisements to display on your blog to an interested audience. In case you do not have these three points going for you, your contextual advertising income is limited. Be patient and persistent. Your earnings should rise over time as you spend much more time testing programs, researching keywords, growing your blog traffic, and writing focused content material material.

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This article was sent to us by: Garry Stetford at 08272010

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