Most journalists work lengthy and frequently unsocial hours, and are not especially well paid. As a profession, they are frequently vilified and hardly ever praised except by their fellow journalists: today's news is wrapping tomorrow's fish, so journalists are constantly under pressure to carry out.
Also, journalists do not exist in order to promote corporate products and reputations. Most of them are professional about what they do, and will only publish stories that are accurate, fair, and (above all) newsworthy.
Tyler Barnett, the owner of the Barnett Ellman PR agency in Los Angeles, sent a compliment to a magazine editor. "Journalists want to know their work is being read by someone, somewhere," he stated. "We are all working tough, and can always use a good compliment to brighten the day."
Make sure you read the journals, magazines, or newspapers you're hoping to place stories in. If your journalist has written a piece that you like, simply email him or her to say so. You don't necessarily need to complete this every time, and especially you need to not do it only whenever you want something, but an occasional word of praise will make your path a lot easier when you have something to report.
There is no need to be excessively effusive, either-find something in the article that you genuinely liked, and say so. The chances are other people liked it too, and also the writer himself (or herself) might well have felt proud of it even before your kind comments arrived.
Major media like national newspapers and TV news are notoriously difficult to get into. Apart from anything else, they're frequently bombarded with press releases, most of that are of restricted interest. Nearby media such as local radio news, nearby TV news, and nearby newspapers are much simpler to method. In business-to-business markets the smaller trade journals are also easier to get into, since they're likely to be more specialized and have fewer news-gathering resources.
Jason Calacanis, founder of Silicon Alley Reporter (a small specialist magazine for internet enthusiasts), discovered that major media outlets had been not generally interested in him or his business. He recommends working via little media outlets rather than pitching to the big boys.
Pitching a press release at a smaller medium is generally easier and more most likely to succeed. They've more time for you, and in any case the bigger media regularly trawl via the minor magazines looking for stories. This means that your story could well make it into the majors anyway.
In addition, a small local paper or magazine exists to disseminate local news and human-interest stories, so they're much more likely to accept your piece. They have fewer resources for news gathering, and fewer press releases coming in. Calacanis also recommends going to blog websites and contributing: either you can send the web link to the media you want to contact, or (pretty probably) they'll find it themselves.
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