Twitter is based in San Francisco, California, and has experienced 1,342 percent explosive growth from February 2008 to February 2009 according to Nielson. Televised news programs and newspapers discuss the importance of Twitter in keeping people informed of up-to-date events. For example, the Presidential Election in Iran unfolded before our eyes and it was through Twitter that people were able to access real-time information as well as to keep in touch. Hillary Clinton was even quoted as saying that Twitter is important for Iranian free speech.
The first reports of the Mumbai bombings came from Twitter, with reports from the news media coming hours later. Recruiters and hiring managers are googling potential employees prior to asking them for an interview. I have read that they will see if a candidate uses Twitter and then will review the type of information they tweet to show thought leadership and also how they engage with others in the Twitter conversation.
I'm going to spend this article on how to get started on Twitter and manage your account, as it can be overwhelming for some people. I am also going to answer some of the most frequently asked questions about Twitter as someone is beginning the process. This article will discuss how you can leverage Twitter as one of the multiple strategies in your job search marketing plan.
After you have created an account with Twitter, you will go to the top right of your home page and select "Settings." The first tab is "Account" and here you will select your username. If you can get your own name as your username, then this is ideal.
You have the opportunity to include your website address in "More Info URL." You might consider placing your LinkedIn, VisualCV, or blog/website address here. Take advantage of this area as many will click through to your website to learn more about you, prior to following you. The next tab is called "Picture" and I highly recommend you upload a picture of yourself. The lovely brown picture with blue circles is the default picture if you don't upload your own. People really like to see whom they are following. Make sure your bio includes the following:
1. What you do. Remember to use key words that recruiters and employers use to find someone in your field - include the abbreviation, if applicable.
2. What are you currently working on or doing? If you are in a job search, let people know!
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