Assistant Account Executives assist the account executive with his or her duties. They are responsible for doing a great deal of the tedious work of the account executive. Assistant Account Executives often attend a variety of seminars and meetings, learning the ways that the agency does things as well as their policies and methods. Many agencies don’t let their new Assistant Account Executives do anything major at first. They prefer them to watch the account executive do his or her job. Then they start by giving the individual limited duties. After the Assistant Account Executive has been at the agency for a while, he or she will begin assisting the account executive more and more. While the account executive spends a great deal of time with clients, the Assistant Account Executive usually has only limited client contact. He or she may attend client meetings to obtain information. The individual may also attend strategy or planning meetings.
The Assistant Account Executive usually works on the same accounts as the account executive. The individual may, therefore, be working on one account or on many. He or she may assist the executive in planning an entire advertising campaign or may assist in the development of just one commercial or promotion. The individual may also be asked to come up with ideas that might be beneficial for an account. The Assistant Account Executive may do a lot of research on the companies he or she is working with. The individual might go over a client’s previous advertising campaigns and then give the account executive his or her opinion of what worked well and what didn’t. He or she may additionally delve into the client’s advertising problems.
Getting to know all the people that work at the agency in the various departments is also necessary for the Assistant Account Executive. He or she works with them daily as more and more responsibilities are granted.
At times the Assistant Account Executive may act as a glorified secretary. He or she makes phone calls for the account executive, answers his or her calls, types memos, and answers correspondence. At other times he or she may be asked to write reports for clients on the progress of their campaigns or direct memos to account supervisors on the effectiveness of an ad. He or she studies copy, makes suggestions for ads, does research, reviews media selections, and works on advertising budgets. The Assistant Account Executive will eventually assist the account executive in every facet of a client’s campaign. He or she might even come up with the all-important “great idea” for a client. It could be a slogan or a new advertising concept. Whatever it is, it will help the Assistant Account Executive advance his or her career.
Assistant Account Executives work long hours alongside the account executive. Advertising is a tough business with a lot of competition. Everyone appears to want everyone else’s job. While Assistant Account Executives do not have the stress of making final client decisions, the job is stressful nevertheless. Assistant Account Executives are responsible directly to the account executive with whom they work.
Salaries for Assistant Account Executives vary greatly depending on the experience of the individual and the size and location of the agency. Salaries can range from $28,000 to $48,000 or more depending in experience, type of client, and type and size of agency. Larger salaries are usually found in cities that have bigger agencies and better-known clients. Assistant Account Executives working in agencies have their earnings supplemented by fringe benefit packages.
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