Facebook has become an extremely powerful tool for creating a community and attracting users from a social perspective. In fact, Facebook has some 350 million registered users and is still growing. It has such a large collection of users that it simply can’t be ignored. You won’t reach all of them, but your goal is to do the best you can to reach your market of interested users and buyers.
Need more encouragement?
Here are some more reasons why you can’t ignore Facebook as part of your marketing plan:
Of the 350 million users, roughly 100 million are from the United States.
Half of the registered users login daily to Facebook.
Your application buying audience is on Facebook.
There are over 65 million accessing Facebook from their mobile devices.
10 million members become fans of Fan Pages each day.
Your Facebook Marketing Objectives
Using Facebook, you want to accomplish several things. First, you want to be found by people who are interested in buying your iPhone/iPad application. Second, you want to connect with these potential customers and establish a relationship with them. You can use Facebook to create a business page for your application within a few minutes.You can start to build your page by going to www.facebook.com/pages/create.php and filling in the details.
Once you have given your fan page a name, you can fill in a description of your application and add videos and photos of your application. Of course, one of the links you want to add to your site is a link to the application on the Application Store. This is critical! You can get the URL to your application on the Application Store by going directly to your application, highlighting your icon, and right-clicking with your mouse. You will see two options: Copy Link and Open Link. You can copy the link and then paste it into your fan page.
Once you have completed all the details for your page, you can then invite your friends to become fans of your business (application) page. This will help you to initiate the viral marketing process for your application. When people join your Fan page, it’s published in their news feed for all their friends to read, further helping the word to get out about your application.
Facebook also offers advertising based on click through activity. You can create an ad for your application’s page and target the ad to a very specific subset of people generating huge amounts of traffic to your page. Be careful though. Just like Google Adwords, you can set your own budget and spend lots of money on people clicking through. So, go slowly and see if the results generate sales of your application. It’s one thing to get traffic to your site, but you need to convert them into buying customers too.
Obviously there are entire books written on the subject of Facebook and how to utilize the power of this enormous social site. The important point to remember here is that you should consider using Facebook to help you market your iPhone/iPad apps because it’s inexpensive and easy to get started. Just like your own product website, Facebook is another extension of the Application Store for driving interest and buyers to your application. The more accessible your application is to your buying audience, the more apps you will sell.
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