Building relationships in the blogging community can be achieved by commenting on other people's blog posts in such a way that it adds value to what is written. Technorati provides a search engine for you to find blogs in your niche area. Look at the blog's authority ranking to see which blogs are highly ranked. Again, you want to post comments where your target audience will see you.
Not only are you building relationships, but your comments become part of your Google results and it's easy to do! As a blogger, if someone comments on my post, I take the time to look at their website and learn more about them.
One resource that I recommend is to get a Gravatar. Gravatar simply stands for a Globally Recognized Avatar and is an image (your headshot that you upload) that will follow you from site to site and appears beside your name when you post. It's free and all that is required is your email address. It helps you to expand your brand's recognition as people start to associate your face with your name.
If you plan to implement this strategy, list the top-ranking blogs in your niche that you found on Technorati. Additionally, subscribe to the blog either via email or the RSS feed (stands for Real Simple Syndication). You basically will have that blog's feed bookmarked and you can check to see when there are new posts.
Another great opportunity for building Google visibility is creating on-brand and detailed profiles on professional networking websites. Again, measure where you can reach your target audience. Many exist, and some of the most popular include LinkedIn, Ziggs, Spoke, Ecademy, and Facebook. You can also create a profile on GoogleProfiles.
I always tell people to choose 2–3 platforms where they can reach their target audience and be active on those platforms. If you sign up for multiple professional networking sites, you will not be able to give them good focus.
YouTube and other online video social networking platforms are becoming emerging trends for showing thought leadership. Some people have their own YouTube channel and UStream channel. People can subscribe to your channel and will be notified when you post new content. You can even brand your channel page with your brand identity fonts, colors, images, etc. Erin Blaskie does a free Live Q & A session every week on UStream. She has built a following using this strategy and people feel like they have really connected with her through this medium. Again, it's the know, like, and trust factor.
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