Verifying the projected traffic levels for the keyword phrase can get a little tricky. If I get into WordTracker, the tool tells me that there are no searches for my keyword phrase, "meta expires", for example. However, if I check through Google's Keyword Tool and hang the query to "Exact Match," Google comes back with 590 search queries over the last 30 days.
For instance, ranking #8 in Google is pulling 108 unique visits per month to my page and Google estimates you will find 590 total searches monthly. That's pretty close to being accurate, but understand, keyword research tools do not have perfect data. Google has really beefed up their tool recently, and I've found their data to be more precise and accurate than any other third-party tool on the market.
Look at your search results. Do the outcomes display Premium Ads at the very top? Do local results show? Do the results include Universal Search? Would you see anything in the search results which can affect your SEO efforts? Also, be sure to look at which sites are in the Top Three. If you see sites like WikiPedia, Amazon, eBay, etc., you may as well stop your analysis and go to the next keyword phrase. Unless your site is clearly an origin, fills a niche or is technical, these companies are nearly unsurpassable.
Verify that it comes with an opening for your site in your market by utilizing NicheWatch or the Keyword Competitive Tool from SEO Revolution, and input your keyword phrase and your target page for analysis. You might wonder, "Why not use this tool and just go ahead and take number of pages listed in Google to determine your competition?" That will be a mistake because the number of pages listed in the search results isn't your competition.
So, who's your actual competition? Your competitors would be the pages listed on Page One of the SERPs (Search engine Results Pages). Period. All that matters is that the pages in the Top Ten can be outranked. How should we know if a page can be outranked? Through a SEO analysis of the Top results. Three indicators: Anchor, Title and Text, which refer to Advanced Searches in Google (allinanchor, allintitle and allintext), are key for all of us to determine very quickly when the keyword phrase has been SEO'd or not. While these indicators aren't perfect, they do the job quickly.
NicheWatch helps you compare your site to the top 20 for a specific phrase. It automatically lists your site at the top of the report for comparison purposes. No matter what tool you use, take time to verify the information and ensure it is accurate, before you commit hours to marketing. Verify On-Page SEO. I highly recommend using IBP (Internet Business Promoter).
It is indeed my SEO program of choice. IBP will check your SEO against the Top 10 ranking sites and then give you a score. Granted we ran this check up on a general page about meta data, not one that is specifically about just the Meta Expires page.
Every time the websites within the Top 10 change, so will your IBP score. Run the report, fix the issues, and re-run. Your score should be back to what it was, otherwise better.
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