Let's look at getting rid of negative results. Many services have emerged now to help people get rid of digital dirt. There is an easy way to remove digital dirt if you created it yourself - you can simply remove or delete it. However, if you don't control the content, then you will have to make the request to the person who does control it or have a service, such as Reputation Defender, to make the request for you. Sometimes this works and other times it does not.
Again, if it's a highly-regarded source like 'The Wall Street Journal,' or 'The New York Times,' or a high-ranking website, you will probably not be able to get them to remove the content. Additionally, it will not move past page 3 of your Google results because something like this will rank higher in the Google algorithm. The best you can do in this circumstance is to develop branded, pertinent results that hopefully show you in a different light. You might even write blog pieces about what you learned from the experience. Reach Communications has trained people on how to implement strategies to help you with digital dirt.
Protect your brand and make sure that you are not the victim of something that goes viral. People have lost jobs and opportunities from things that are less than flattering being posted on the Internet. In the wake of video and camera phones, it is very easy for something to be uploaded to the web and spread virally. When this happens, it becomes difficult to remove the content because it's been re-posted by other people.
Before you start building your brand and content online, you first need to know your personal brand. Personal brand? What's a personal brand, you ask? As William Arruda, President of Reach Communications, says: Your Personal Brand is nothing more than your unique promise of value. Essentially, you want to see how you are different from everyone else who has the same job title as you. What can you UNIQUELY deliver and how are you innovative as compared to your peers? The personal branding process delves into introspective work that involves discovering not only what you think of yourself, but how others view you.
How do you discover how other people see you? Reach Communications has developed a REACH 360 Personal Brand assessment that is a web-based tool that ensures the confidentiality of the people who answer the survey about you. Why is that important? You want to make sure that people feel that they can give you honest feedback - it's what will help you see how those around you view you.
I know what you are thinking - why does this matter? I just want to build some results online so that when an employer, recruiter, or hiring manager is researching me, I show up on Google. The problem with not taking the time to go through the personal branding process BEFORE you start building Google results is that your Google results will not tell people the consistent story of how you are UNIQUE. Companies want to know how you are different and how your special abilities will support the corporate brand.
The personal branding process helped me to see that other people view me as forward thinking, innovative, and the go-to person for technology. After I went through the process, I realized I could combine my love of technology into an occupation as a career consultant that separated me from my peers. I can offer people not only the strategies for job searching, but also help them implement social media roadmap strategies, build websites/ blogs, etc. to aid them in a job search or for people just starting in business. I found my "sweet spot" and love what I do!
Another tool I recommend to people is the 'StrengthsFinder 2.0' evaluation by Tom Rath. You can purchase this and you will find a code in the book to use at the website to take the assessment. You will find out your top 5 strengths. Most people hate having to answer the question, "What are your strengths?" (probably as much as the question, "What are your weaknesses?"). By taking this assessment, you will be able to find out your strong points.
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