One of the greatest tweets I read on Twitter early on was as follows: Write each word like it matters, because it does. Short. Simple. Relevant. That tweet spoke volumes in just 41 characters. To belabor the point would only dilute its impact and resonance.
While seems like authoritarian, thanks to its directness and freedom from excuse or forgiveness, it fully embodies the author's personal view and reads as just that - a personal view. In this way, the tweet is succinct and comes up as coming from a perspective of experience, yet it reveals itself like a belief of one person in the Twitter community.
It's pure gold, though it likely wasn't labored over; the writer just believed it and said hello. When you craft your tweets, you should strive for the same elements. Of course, it's not necessary to establish a stunning statement each time you tweet, but you should try to include this essence in your messaging:
Seems easy, doesn't it? If you still wonder what you can achieve - what you need to achieve - using Twitter, you haven't yet defined your purpose and expectation of tweeting. Without this, you'll likely tweet in an extremely scattered fashion, possibly bouncing from idea to idea without a sense of overall coherence.
When this happens, your followers might stop reading because they've now wondered why it's they're bothering to read your messages. Nevertheless, if you believe that you'll tweet in regards to a multitude of topics and matters, maybe you have yet to focus on how to leverage Twitter in a way that will mean the most to you and your business.
If you're looking to promote a product or type of products, focus on that and talk to your readers about the value of the products while asking should they have any thoughts or experiences to talk about. If you're striving to determine a friendly voice for an existing business, then focus on engaging your readers in a way that's meaningful to them while avoiding constant sales pitches and solicitations of what it's that is of interest to your readers.
In the end, your friendly style will definitely work to draw people in for any closer look at what you offer without your having to suggest it. Whatever your business purpose for tweeting - business networking, brand development, company image - be sure you are focused in your approach. When you're, the tweeting will roll off your fingers much easier than if you're not sure what you'll say next or why.
To the content of the tweet itself, focus your thought and then express it within 140 characters or less. Quite a few users will fire off random yet relevant messages, while others will plan a more thematic method of their messaging. And also at all times, successful tweeters will stay open to hot social, national, or global topics from the moment and will discover a way to incorporate them into their messaging.
Sometimes a short message that acknowledges a holiday, a notable event, or a development that affects a large segment of the population is enough to communicate that you're in touch and do care about what your followers care about.
Then, after you tweet concerning the of-the-moment topic, you can move along to your original planned message stream, for example: Today is Flag Day. Exactly what does this day means to you? Then, later you may tweet: Thanks for the feedback to yesterday's music survey. We're revamping our in-store playlist to include some of your suggestions. Visit our website for details.
The follow-up tweet will probably prompt additional response and will keep the dialogue alive, your intention being to make sure customers you've heard and valued their input. Later in the day, you can post another tweet that directs the discussion to the next topic you want to address with your customers. In a way, you can construct a messaging schedule - a regular checklist - of the sorts of tweets you want to broadcast.
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