Include blogging in a search engine marketing strategy


Why should you think of including blogging in your search engine marketing strategy? Feeding fresh blog content to your website has an advantage: All that fresh blog content gets eaten up by Google and also the other search engines.

They just love blog posts, and that will improve your standing in those search results.

This love of blog posts is something relatively new in the search world. In years past, the search engines only indexed traditional web pages, but lately Google and its peers have started accepting Nourishes and indexing those feeds.

Allowing them index much fresher content than is usually available from relatively static web pages, and fresher content is a good thing when you're searching.

What goes on, then, is Google and Yahoo! and Bing and the rest now display relevant blog posts when someone conducts a search. If your blog contains information highly relevant to a given search, odds are that post will show up in the search results.

And that i mean in the main search results. That's not how it's been. Google, for example, accustomed to not display blog results on its main search results page, instead choosing a separate Google Blog Search page and results.

Now, however, Google displays blog posts within the same search results because they do web pages. It's what Google calls universal search, although it's really universal (or unified) results, but who's to argue?

The thing is, when you maintain a fresh and relevant blog, you increase your chances of popping up in those search results. Let's say you sell baby food, and your website is all about baby food, and your blog contains posts about baby food.

When a curious mother searches Google for "baby food," it's possible that both your main web page and your blog page will show up in the search results.

That's two slots on the results page, which more or less doubles your likelihood of generating a click through. In short, a blog offers the opportunity to occupy multiple search results for the same query. Sweet.

Legal Disclaimer

Our website is not responsible for the information contained by this article. Webworldarticles.com is a free articles resource thus practically any visitor can submit an article. However if you notice any copyrighted material, please contact us and we will remove the article(s) in discussion right away.


This article was sent to us by: Kenneth Anderson at 03192011

Related Articles

1. Wordpress Plugins and Functions PHP
Plugins and Functions PHP WordPress themes and plugins usually work pretty much by themselves, coming together only when it comes to implementing features. Th...

2. When to Use Wordpress functions php
When to Use functions.php When, then, is it really a good idea to use functions.php? I have a rule for that too: only use functions. php when the added function...

3. Are you using WordPress as a CMS
WordPress as a CMS Using WordPress for things other than blogging is something that comes naturally to a lot of developers today, but not so much for the ge...

4. Things to Consider When Using WordPress as a CMS
Things to Consider When Using WordPress as a CMS So you’re considering using WordPress as a CMS for a project huh? Great, and probably a good choice too...

5. Trimming WordPress to the Essentials
Trimming WordPress to the Essentials Usually, when doing work for clients or other people within your organization, you’ll have to think a little bit diff...

6. Wordpress Static Pages and News Content
Static Pages and News Content I touched upon static Pages and categories as a news model previously. It is truly a great tool whenever you need to roll out a ty...

7. Making Widgets a Little More Dynamic
Putting Widgets to Good Use Widgets and widget areas are your friends when rolling out WordPress as a CMS. It is perhaps not as important for the small and stat...

8. Wordpress The Header and Footer Templates
The Job Board The first special project we’ll work on is a job board. You have probably seen this kind of site already, where people and companies can pos...