Frequently journalists will want to see a biography from you. This is so that they can fill in some gaps in what you say, and also so they can establish your credibility-do you really have the authority to say what you are saying, in other words.
Unfortunately, numerous individuals seem to confuse "biography" with CV, and send over a lot of boring stuff about which university they attended, where they have worked, and what qualifications they have.
Develop a separate biography for journalists. You can of course drop in the name of your university if you want, but if instead of saying how you graduated with a 2.1 in engineering you say that you had been captain of the rowing team or you have the record for the fastest run from the lecture hall to the bar you will attract a great deal more interest.
This is simply because such detail makes you a three-dimensional human being, not a two-dimensional walking CV. Include items such as your interesting hobbies, your wife or husband's name and occupation-even something about your children or your pets will go down well.
One flying-school owner includes the fact that he used to fly tourists more than the Victoria Falls in an ultralight. This somewhat exotic flying experience might not have a lot of relevance to taking a student up on a cross-country navigation exercise in Wiltshire, however it shows that we are dealing with an interesting person.
Given the high divorce rate, and the low propensity to marry in the first location, the singles marketplace has changed dramatically more than the last 30 to 40 years. People no longer meet up in their teens and early twenties, then marry for life: nightclubs nowadays understand that numerous of their clients are second-time-round retreads.
Hence the over-30s nights, the over-40s nights, as well as the over-50s nights that have become commonplace at most nightspots. There's really no reason why any other business shouldn't tap into this market, though, whether it is Valentine's Day or not.
A main supermarket had the idea of running a singles night for shopping. The store opened late, but only for singles: individuals were in a position to come and get their shopping, and also meet singles of the opposite sex in a non-threatening environment. From there it was simple for people to arrange for an additional date, offer a lift home using the shopping, or even go out for dinner or a drink immediately following shopping.
The event was an excellent success, not only simply because it was well attended by individuals who spent quite a lot of money, but also simply because it produced a great news story. Opportunities to meet potential partners are relatively fewer as one gets a bit old for clubbing, and it is easier to strike up a conversation over the canned vegetables than more than drinks in a noisy bar. Supermarkets are also a more innocuous environment: plus one can see regardless of whether the other person cooks from basics, or heats up a pizza! The idea could be extended to almost any consumer-oriented business.
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1. Publicity stunts and ambush PR
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