I've asked dozens of Google engineers over the years and I have verified through testing of several pages over 500KB across numerous domains that are fully listed in Google. Should you take advantage of the fact that there is no size limit? No. Keep your page size close to 50KB or below. You want to ensure that your pages load quickly in your visitor's browser. If your site takes longer than 4 seconds to load, you can lose up to half of your visitors.
Moving JavaScript and CSS to external files won't help your code to text ratio, it will also help decrease your file size. Why clutter your code and increase your page size? Using the same JavaScript and CSS on every page takes up server space, but additionally increases your transfer rate, as well as you're cluttering up Google's index. You can make use of the Firefox Extension YSlow to check on variables which are slowing down your load times.
Have you been unsure about what to write? When dealing with general topics, you will find rarely any new ideas, just old ideas rewritten. Try Google Suggest, or Google's Keyword Suggestion Tool. Also, look into the news, press releases, Blogs, Google Alerts, as well as your competitors' sites for very hot topics. There is ALWAYS something to write about.
When all else fails, surf YouTube or another video sites to determine what the most watched topics are. In case you are considering Overture's Keyword Suggestion Tool, note that this tool continues to be removed. Google's Keyword Suggestion Tool continues to be upgraded and now gives search volume numbers, which makes WordTracker and KeywordDiscovery basically obsolete.
Whenever you login into Google's Keyword Suggestion Tool, click the radio button for "Descriptive words or phrases", type your keyword phrase to the box, enter the captcha and click "Get Keyword Ideas" to continue. If you're researching adult words, click on the "Filter my results" link and choose to include adult content.
Now you'll see various columns, which can be either hidden or displayed, by toggling the "Choose Columns to Display". For SEO, whatever you need are the Keyword, Approximate Avg. Search Volume, and the Avg. Search Volume Trends. You can also learn something about the value of a term from the Estimated CPC.
Some experts tell you to ignore the "Advertiser Competition" column, since it has nothing to do with SEO and refers only to PPC; however, it is still a strong indicator. The more competitors for any keyword phrase, the more likely that keyword phrase is making money. Make sure you set the Match Type to "Exact", otherwise the search volume includes phrases and variations of your keyword, not only the exact keyword or keyword phrase.
Look at the terms Google is suggesting for brand new ideas. They're giving you free customized advice. As with every keyword tools, use common sense when evaluating the data, it may be inaccurate or sometimes even poisoned by other SEOs.
When researching, look for phrases and variations of your main terms; don't focus solely on the big two-word term in your industry. Focus on what makes money, and that is located by testing via PPC first. Remember, website landing page design and copy isn't universal. What you think works, often will not. It is best to use your top three ideas and test which one the market likes best.
A niche site is one that focuses solely on a specialized topic inside a category or industry. A mp3 download site is a general topic. A distinct segment site is one that covers only songs heard in commercials. A distinct segment site normally has considerably less pages than the average-sized site in that industry. If the industry average is 1,000 pages, a niche site might have 100 pages, or less.
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