The highest keyword density rate ever to be measured was 10.3% in Google when compared to highest rate last summer of 7.9%. All the double digits that have been seen there the previous time were gone. Situations are more settled and the most the keyword phrase was adopted on a page was 36 times.
Bad Example: Search term life and the densities returned from the Top Ten results are greater than the recommended density. How's this possible? It's not just that industries will vary; it is often a case of major companies getting a "free pass" with Google. This is why Amazon can cloak and not get penalized.
Content Density - The keyword density is due to the density from the keywords in the content on the screen. The Title, Description, Keyword, Comment Tags, Alt Tags, etc., do not compute into the density. There are lots of "free tools" available that claim to check keyword density. Check out three of them and that i bet you'll get three different densities. Many simply don't compute properly. This is a "warning" if you use one of those tools along with a strong argument for why we still do things manually.
Check the #1 listing for the keyword phrase "search engine optimization" while using free tool from We Build Pages and it reports the phrase was adopted twice for a density of .78% on the site submitexpress.com. However, visit that site and enter "search engine optimization" in the Google search box located on the Google Toolbar and then click the Highlighter button, this highlights each occurrence of "search" and "engine" and "optimization" in a different color. There are four cases of the keyword phrase that appear in the actual body from the document, which does NOT equal a .78% keyword density. Be cautious about the tools you use as you might end up using false data.
For my tests, I performed checks manually to ensure accuracy. For example, if you were utilizing an automated tool, wouldso would you know if the URL you entered redirected to another page and analyzed that page instead? You would not. During my manual checks, I came across massive amounts of redirects with and without JavaScript (browser-side cloaking). Had I missed this, the data would be incorrect.
When analyzing keyword density, the "words on the page" do not include the left and right gutters or even the top and bottom navigation. Based on my tests, these areas won't be figured into the density.
What I count as "words on the page" are identical words that are counted by Google. Also understand that Google can read page design better than you believe. The actual content area is graded in a higher level than the content in the gutters. This is important to remember when optimizing, and building/designing your pages. I highly recommend using the highlighter tool with the Google Toolbar as a fantastic way to see the on-page factors at work.
If there has been one aspect of SEO that has not changed since i have began in 1996, it is that content, good MARKETABLE content, is vital. High ranking pages in Google, MSN and Yahoo! average over 400 words. Based on this information, I provide you with the following recommendations. Please note that these recommendations are based on the averages and may vary by industry:
Keep your Title Tag compelling and short (8 words or less). Make use of the targeting keyword phrase only once in the Title. Use only one Title Tag. Use a Meta Description Tag: Make it compelling, 25 words or less. Use the keyword phrase only once in the Meta Description. Make use of the Keyword Meta Tag, but be generic using the included keywords. Remember, your competition may hijack your keywords from this tag.
List five or less keyword phrases in the Keyword Meta Tag. Avoid unnecessary Meta data. Build up your viewable content to a minimum of 450 words per page if you want consistent search engine referral traffic. Don't keyword stuff your content. Incorporate the keyword phrase into your content naturally, so the text flows. Make use of the keyword phrase once in an H1, H2 OR H3 Tag. Utilization of ALT Tags is recommended ONLY to describe the image. Avoid using the Comment Tag for SEO purposes.
Appearance from the keyword phrase in the URL (i.e. domain name, sub folder, file name) gives merely a slight increase in Google. Headings, anchor-text, bold text, etc. Should be used in moderation as they produce only slight increases in the SERPs.
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02242011
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