When it comes to generating traffic, leveraging your existing network is a very useful practice. This means cross-pollinating between sites you own, telling people you know about the site, and generally leveraging the means at your disposal to drive more traffic.
There are various layers to your network, and various ways to go about leveraging their word-of-mouth. The top priority network can be defined as your network of peers in the same or relevant fields, using social media and the web to propagate their message.
People who care about the topics you're covering will have their own network of people who care about what you're covering, and those people will again have their own network of people who care about what you're covering. And their… okay, let's not take this too far.
The goal is to achieve a ripple effect where your top-tier network announces your news to their top-tier network, and as the news is passed down the line, these secondary, tertiary, and other networks join yours.
The easiest way to get their help is to ask them for it, assuming that you've spent some time getting to know them without wanting anything from them, and have done a few voluntary favors by spreading their news on to your own network.
Let them know you've got a site launching, or an important feature article being published, that it's important to you and you'd really appreciate if they'd let their Twitter followers or [name your social network here] followers know about it. If you've bothered to reach out to them before you needed their help, you should have pretty good luck here.
Next, you want to make an announcement on forums you've already built credibility in. Do not publicize your site on a forum where you are new and un-established. The correct way to leverage this network is:
Don't change the order of these steps, as the etiquette of forums is established and unforgiving: the newbie who promotes their site is a spammer, and you will be treated like a spammer if you do this. You may need to have been a regular on the forums for as long as six months or a year sometimes.
The third group is your existing social media networks. This is a mixture of friends, peers, bloggers, journalists, and general people you know who use social media.
These are the people who do not exist in the first group, but will receive your initial announcements about the site anyway. There is a small chance they will retweet the announcement, email their friends, blog about your blog, and so on. There's a good chance that by announcing your launch to the general group of people following your online output, someone will pass the news along in some way or another.
For really, really important events such as the launch of your site, you might also go to the fourth group, which is your friends and family. If your friends and family are not in one of the first three groups, they're probably not going to be very helpful in generating traffic.
The general idea is that the more people who know about your launch, the better the chances are that it'll be passed on to someone who has considerable reach and the power to send you significant amounts of traffic. Who knows, maybe grandma knows a professor at the local university who teaches a class on the topic you blog about. They may pass the link on to hundreds of young, tech-savvy students if they like what you're doing.
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02172011
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