Newspapers like The New York Times hire Promotion Coordinators

Position Description

A Promotion Coordinator working in a newspaper is responsible for developing promotions for the publication. The promotions assist in obtaining a large circulation for the paper. The larger the circulation, the more the newspaper can charge for space to advertisers who want to place ads. The promotions are also used to develop advertising tie-ins for advertisers. Many of the promotions created help to develop goodwill within the community. For example, the Promotion Coordinator may develop a program in which the newspaper sponsors special events such as golf, bowling, tennis, baseball, softball, and other sports tournaments for a local charity or group of charities. While they may develop, organize, and implement the program to raise funds and awareness for the charity, the Promotion Coordinator may also find ways to sell space to local businesspeople who want to get involved in the project.

The Promotion Coordinator is responsible for developing ideas for special-edition supplements of the paper to attract advertisers. These are used for promotional tie-ins. The individual may develop a number of these supplements every year. Examples include special sections on vacation and travel; food and dining; health and fitness; back-to-school; men’s, women’s, and children’s fashions; and real estate. The Promotion Coordinator may design contests to stimulate circulation as well as bring in new advertisers. He or she may, for instance, start an annual newspaper cooking contest. In addition to the contest promotion itself, the individual may develop a cookbook section in which businesses can advertise.

Likely responsibilities

The Promotion Coordinator has a number of responsibilities when developing and implementing projects. He or she might begin by writing a proposal that would be given to the advertising manager, publisher, or management for approval. Once it is approved, the individual is responsible for creating and writing advertising pieces to inform readers of the program. In some cases the individual may advertise various promotions in other publications or via local radio or television commercials. He or she may also be responsible for writing press releases about the promotions.

The Promotion Coordinator may be expected to plan and design the publication’s public service advertisements, activities, and promotions. He or she might also work with schools, teachers, and administrators to develop educational uses for the newspaper. The individual may come up with an annual promotion in which children learn about advertising and the newspaper industry by designing advertisements for local businesses in school. The business people will then have the opportunity to buy space to have the children’s advertisements appear in a special supplement. The Promotion Coordinator works normal business hours. He or she may, however, be required to work overtime to complete projects, meet deadlines, be on hand for promotions, or attend public events on behalf of the newspaper. The individual works with the advertising sales department, keeping them abreast of all future promotions. He or she may be responsible to the advertising sales manager or director or to the publisher, depending on the structure of the newspaper.

Salaries

Annual earnings vary greatly for Promotion Coordinators working in newspapers, depending on a number of variables. These include the size, location, and circulation of the paper and the experience level and responsibilities of the individual. Salaries can range from $23,000 to $60,000 a year. A Promotion Coordinator with limited experience working in a small newspaper would earn an average of $23,000 to $27,000 annually. Those working for large metropolitan daily newspapers may earn between $40,000 to $50,000. Individuals who work for newspapers with extremely large circulations and high advertising rates may earn $60,000 or more.

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