Publicists interested in working in an area close to the entertainment field can go into nightclubs and restaurants. People working in these environments are on the fringe of the entertainment industry. Depending on the place, the Publicist may work directly with entertainers or may just work in facilities that entertain others. The individual working in this situation has varied duties. The person is responsible for publicizing and promoting the restaurant or club in every conceivable way.
Whether the publicist is working for a nightclub or restaurant, he or she is responsible for developing and writing press releases. He or she must know how to write stock releases for press kits as well as releases about special events and promotions of the facility. Other writing duties may include the writing of fact sheets about the club or restaurant, weekly or monthly “event” memos, calendars, reports to owners and/or managers on the success of programs, feature stories and articles, and so on.
The publicist compiles press kits on the club or restaurant. He or she sends these press kits and press releases to various media. The individual must put together the media lists for the general trade as well as for those specific to the facility. For example, if the publicist is working in a nightclub, he or she would need to have music and entertainment columnists, editors, and radio personnel on his or her list. If the publicist is working for a gourmet restaurant, he or she would need food and wine editors and critics on the media list. The individual should also have a good working relationship with news editors for the print trade as well as television, cable, and radio. It is also beneficial to the publicist to develop good working relationships with television and radio producers, guest coordinators, and print feature editors. He or she will then be in a better position to have stories placed.
The publicist working in a club or restaurant may be responsible for the advertising campaign of the venue. Depending on the size and organization of the facility, the individual might write ad copy, design ads, decide where to place advertisements, and/or put together advertising budgets. Publicists might also be responsible for developing promotional ideas to bring the facility additional business. For instance, a publicist working in a club might designate nonalcoholic nights for those too young to drink or may come up with wine-tasting evenings in conjunction with local wineries. Those working for restaurants may design monthly gourmet dinner extravaganzas or coupon specials.
Salaries for publicists working in nightclubs and restaurants vary greatly depending on the experience and duties of the individual. Salaries also depend on the size, location, and prestige of the facility. Salaries can start at $24,000 to $28,000 for those beginning in the field. Annual earnings can go up to $65,000 or more for those with more experience or working in larger, more prestigious restaurants and clubs.
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