On page SEO guidelines for better results


DTD Statement.

The DTD Statement is not necessarily found in the HEAD section, but it is usually the first tag on a web page. You need to make sure it's the right tag. If your code is written in HTML 3.2 and also you insert a 4.01 tag, well, that may cause problems. Make sure you're using the right tag. If you don't have an idea if you have the correct tag, consult the W3C or your web designer. Testing shows that having one of these tag in place not just allows your site to load faster in major browsers, but additionally allows for faster indexing.

Character Set Tag.

Exactly why is this tag listed first in the HEAD section and not the Title Tag? The Title Tag displays text in the browser. Since the character set should be defined Before any text appears in the browser, this tag should be first. Listing the Title Tag first is an old, outdated method.

The Title Tag.

The Title not just displays at the top of the browser window, but also appears as the linked text in search results. All major search engines index the Title Tag. In terms of SEO, the Title Tag is recognized as average importance to Google for competitive phrases and Google displays up to the first 64 characters.

Be succinct, such as the make the mistake of using your company name. Your Title must grab attention, create curiosity, and evoke emotion to get the customer to click on the Title. Having duplicate, or near duplicate Titles across a site has been shown to have the same effect as duplicate content, thus harming a site's ranking power.

Meta Description Tag.

The Description works together with the Title to attract prospects. When a prospect performs a search, the results displayed are usually the Title Tag and also the Description Tag. You should spend the same amount of time writing your Title and Description as you would spend on an important ad.

If you don't include a Description, by default, most search engines will use the first 30-40 words on the page, which could look very unprofessional. Include your focused keyword phrases, but don't keyword stuff. If your Description Tag offers the keyword phrase being searched Google uses your Description Tag, if it doesn't, it will use a snippet. Keep this tag to 165 characters or less.

Meta Keyword Tag.

Google still ignores this tag. Use 6-8 keyword phrases in the Meta Keyword Tag; however, leave all of your "money phrases" (highest converting phrases) out, because the Keyword Tag is the first place competitors will frequently look to steal information. Again, don't keyword stuff this tag, it doesn't work like it did ten years ago.

Meta Author Tag.

This is an area for the author to put their name. The Author Meta Tag is needed to meet Web Accessibility Initiative (WAI) validation. It does nothing for SEO or usability, but I highly recommend you use it on a minimum of your home page.

Meta Image Toolbar.

This isn't a widely used Meta Tag and it isn't required. This tag is advantageous if you have larger images. It'll remove the "context icons" that appear in IE so your site looks cleaner. I suggest using this tag if you have images that are more than 100 pixels in height or width.

Google Webmaster Tools.

This is the best way to get a website crawled and deeply indexed. Using Google Webmaster Tools allows for more of your site's pages found, which is a good thing.

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This article was sent to us by: Todd Murphy at 02242011

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