Organizing the products you sell online in categories

Categorize products, carrying your retail store's organization to your online store isn't difficult. You just need some, well... organization.

You might not realize (or might have forgotten) why and how you placed your products how you have in your brick-and-mortar store. Adopt these measures to refresh your memory and are available track of an agenda to arrange your online store:

1. Draw a diagram of the within your store.

Your diagram needn't be attracted to scale. However the drawing should show design of your store, including shelving units, displays, and doorways.

2. On the separate sheet of paper, make a corresponding listing of every item you've displayed.

This task can help you make a listing of all things that's placed out on the floor (where customers shop) and detail where it's displayed. Label shelves and tables in your store diagram with numbers or letters. The related list should indicate which goods are stored where, and you ought to include the reason why you get them organized that way.

3. Make a list of your top-selling items.

Pull this list from your store's inventory and purchasers reports. If you have your list, turn to see where those top-selling merchandise is located in your store. Would you use whatever noticeable patterns?

4. Identify your merchandising hot spots.

Your merchandising hot spots would be the places that get the most attention due to their location inside the store. Items alongside your cash register, in your front window (if you have one), and close to the door where customers can easily see them once they enter the shop are types of merchandising hot spots.

5. Group your products into categories that you need to use online.

Take your preferred product groupings and incorporate them into your Web site's site map. Basically, you're merchandising your online store using the identifiable trends from your offline location. One product can be displayed in a number of different categories. Your shopping cart software software should permit you to easily cross reference items in multiple categories.

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This article was sent to us by: Peter S. Myers at 08082011

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