PR tools include sponsorship and website promotions


Sponsorship is really a very widely used tool of PR, and you will find numerous methods of leveraging it to your greater advantage. Yet numerous companies do not look beyond the obvious: having the business name on the theater program is all well and good, however it doesn't have a long-term impact once the show's more than.

Getting a longer-term result from sponsorship is really a perennial issue, and one that has developed numerous solutions. Here is one that might help.

Coding Monkeys is an award-winning website design business based in Suffolk. The company is small, but very effective at creating websites that really work-easy to navigate, well maintained, and full of relevant information.

Coding Monkeys say that they had a look at the additional mile, and it was traffic-jammed, so they go further again. One of the things they do is sponsor an animal from the World Wildlife Fund on behalf of each of their customers.

This fits in with the company brand, and it provides the customer with a regular reminder of Coding Monkeys each time they receive a bulletin from "their" animal.

The price is relatively low, and it creates some immediate goodwill using the clients as well as providing a novel bit of PR for the wider world. Clearly it is not usually possible to sponsor an animal-but you will find numerous other long-term deals that could be found so that the client gets a normal reminder of what you've done on their behalf.

Websites are becoming the cornerstone of great PR as people rush to them to check out businesses they are planning to sell to, buy from, or work for. Most websites cater admirably to these publics, yet couple of of them feature the boss. The technology exists to put video clips on the website-so what's stopping you?

Some bosses are using their websites to explain job vacancies. Having someone speak through what the job entails and what kind of person the company is looking for has an excellent deal more impact than a dry advert in the Situations Vacant column of the local newspaper, and brings the whole process down to a personal level-which is, of course, what business is all about.

The idea can extend to other areas of the business. You could explain what you would like your suppliers to do, explain what you can do for clients, or explain your ethical stance. Videos can be changed regularly, and they don't take long to make: you can even have a guided tour of the business, or show some satisfied clients.

Having someone senior talking on the website dramatically improves the human face of the business. Too often, individuals talk about "faceless" corporations: yet it is so easy to add a face.

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This article was sent to us by: Ashley Risle at 01242011

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