For some people, the concept of blogging seems overwhelming, but I can say that blogging regularly has really helped me in my own professional life. I cross-post my blog pieces to the other blogs where I have guest privileges and that strategy gives me additional Google results.
I will point out, though, that when you cross-post a blog (repurpose material), you do want to make some modifications/changes to the content. If you don't, Google will count it as a strike.
Again, with blogging, you want to promote your personal brand, thought leadership, and expertise. If I visit your website, will I be able to read your blog posts, know who you are, and your personal brand? Where do you set up a blogging platform? Many exist, but here are the top four most commonly used:
WordPress.com is free and is hosted on their domain. The drawback is there is no customization - you can use it almost like MS Word - it's very much what you see is what you get. So, if you are not comfortable with HTML coding), this is a good platform. If you want to customize your HTML code, you'll be very limited here with the customization options (themes, plug-ins, and so on). It makes it a little harder to integrate social media for those reasons.
WordPress.org is the self-hosted version of WordPress - it is free, but you will install it on your own domain (i.e., GoDaddy, BlueHost, Dream- Host, MediaTemple, JustHost, Laughing Squid, or any other). Because it is on your domain, you control your content and your search engine optimization (SEO). WordPress.org has 36 pages of free themes built inside the control panel, but if you want a premium theme or a theme developed by a certain designer, you will have to upload it to the administrative panel.
It is open source (created to be used by the general public and free to modify), so there are a wide variety of themes and plug-ins available to increase your site's functionality, look, and feel. It's a great base for social media because of all the plug-ins that are available for use with it.
TypePad.com has several apps and widgets you can integrate into the site. It's pretty straightforward and you can customize your banner to upload on this site. I have hosted my blog and website here and really like how easy it is to use. You do pay a monthly fee for the service, but this gives you access to customer service. They have a tremendous knowledge base where you can search and find the answer to almost any question you have about how to do something.
Blogger.com, owned by Google, is free, and is hosted on their domain. It is a basic blogging platform and no customization of code is required for this site, so you will not be able to modify the look and feel of the blog.
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