Casinos often plan a multitude of special events and promotions to attract new customers. The programs are designed to keep those who have already visited the facility as well as to generate publicity for the casino. The Promotions Coordinator is employed by the casino to assist with the development and implementation of promotions and special events. Depending on the specific facility and its structure, the Promotions Coordinator works in conjunction with the marketing director, special events director, or manager of entertainment.
Casinos generally plan promotions well in advance. Most casinos prepare an annual calendar of events and attractions for customers via direct mail, as well as promotion in the casino and casino hotel and media advertising. In order to be successful, promotions must be novel, workable ideas. The individual assists in the development of innovative promotions for the facility. In some settings these promotions are the result of brainstorming efforts of others in the marketing, public relations, special events, entertainment, and advertising departments. The Promotions Coordinator assists in working out the details of the promotion. The individual is often responsible for putting together a basic outline of the event. He or she is expected to locate people, places, and items necessary for making the promotion a success.
The Promotions Coordinator must be extremely organized, and every detail of the promotion must be coordinated. The Promotions Coordinator is responsible for notifying all department heads of the promotion and explaining what, if any, their participation will be. The individual must also coordinate all activities in the casino necessary to execute promotions. The Promotions Coordinator is expected to work with the media by arranging interviews, articles, feature stores, photo opportunities, and broadcasts to garner publicity and media attention for the promotion and therefore the facility. The individual may also be required to prepare press releases and other publicity on upcoming events or on parts of a promotion that have already occurred. Other duties of a casino or casino hotel Promotions Coordinator may include:
Factors affecting earnings include the geographic location, size, and prestige of the specific casino or casino hotel, as well as the education, experience, and responsibilities of the individual. Employment prospects are good for Promotions Coordinators.
The greatest number of opportunities exist in areas where there are a large number of casinos. Las Vegas, Reno, Laughlin, Lake Tahoe, Atlantic City, Biloxi, Baton Rouge, New Orleans, and Detroit offer the greatest number of job possibilities. Other employment settings include casino hotels in other areas of Nevada, Mississippi, New York, Louisiana, Colorado, Connecticut, Illinois, Arizona, and California.
Other regions hosting Indian gaming and land-based or riverboat gaming facilities offer additional opportunities. New casinos and casino hotels are constantly under construction. More casinos and casino hotels are also opening every year as areas legalize gambling. The Promotions Coordinator may take a number of different steps toward advancement depending on career aspirations. People may climb the career ladder through promotion to positions such as entertainment and special events coordinator or manager. Others may move into another area of the marketing or public relations department. Educational requirements vary for Promotions Coordinators at casinos and casino hotels. Most prefer candidates to hold a bachelor’s degree with a major in marketing, public relations, communications, or liberal arts. In some cases, work experience is accepted in lieu of education. Depending on the specific state and casino in which the individual works, the Promotion Coordinator may be required to be state licensed.
Experience working in marketing, public relations, entertainment, or a related field is usually necessary. Any experience in the hospitality or gaming industry is a plus.
They must have the ability to work on a variety of projects at one time without becoming confused. Excellent communication skills, both verbal and written, are needed. An understanding of the hospitality and gaming industries is helpful. Those interested in learning more about careers in this field can contact the Public Relations Society of America (PRSA). Other information may be obtained by contacting the human resources departments of casino hotels.
1. Jobs may be advertised in the classified sections of newspapers in areas hosting gaming. Look under classifications such as “Casino/Casino Hotels,” “Casino/Gaming,” “Casino Promotions Coordinator,” “Promotions Coordinator,” or “Marketing.”
2. Many casinos have job hotlines for jobs available.
Call casinos to get the job hotline phone number.
3. Get your foot in the door of a casino hotel. Most promote from within. If you have experience in marketing, public relations, entertainment, special events, or promotions, see what positions are open, then move up the career ladder.
4. Openings are often advertised on the Internet. They may be located via the home pages of casinos and casino hotels.
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