Weblogs, or blogs, have turn out to be the communication phenomenon of the first part of the twenty-first century. Individuals read them, post to them, argue on them, put their opinions on them, and so forth. Blogs are generally a great way of getting your opinions into the public domain, but they can also be used for networking-and in particular could be a helpful method of reaching journalists who might be hard to find by any other means.
Set up a Google Alert using the name of the journalist you think could be the most helpful to your business. Every time the journalist posts to a blog, you will be told-and you can visit the blog and comment on their post. Nearly certainly they will see what you wrote, since most bloggers have an alert set up to pick up responses.
You may well finish up with a running dialog, or even an argument: often this will spill more than into the journalist writing a story about you, your business, or your comments. If not, you at least have someone to contact when you have something important to say.
The key point when blogging is to make a real comment. Do not just say "Great post! I couldn't agree more!" You need to open a dialog. For example, "I read your post, and in my experience . . .," or "If I understand you correctly, we could go one step further and . . .," or even "A point you may have missed is . . ." This opens up the possibility of a meaningful dialog, and also makes it clear that you aren't some kind of sycophantic idiot with no ideas of your personal.
If you have your personal blog, there are many possibilities for networking. The obvious one is, of course, that individuals go to your blog and make comments about you (positive or negative, you can use them all) and your competitors, and will also often provide possible liaisons for further business.
Even if postings are negative, you have the chance to correct the scenario, either by making amends or at the very least by having the chance to have your say. Nevertheless, blogs could be used as bait to catch individuals you would like to network with.
Once you have identified the person or individuals you would like to put yourself in contact with, mention them by name on your blog. Most journalists and numerous other people have a Google Alert set up keyed to their personal names, so that any reference to them will result in a message to them. They do this so that they can check on any comments produced about their reporting.
Therefore, if you blog about a journalist, there's a powerful chance they will appear magically on your blog and comment in turn. If this miracle does not come to pass, the fallback position would be to email the person concerned (subject: "I Blogged About You") and give them the link towards the blog. Very couple of individuals could resist going towards the blog to see what you wrote, and that's when the dialog starts.
It might take more than one try to get the person to post to your blog, but it is worth persevering-electronic communication is exactly where it is at in the twenty-first century, and most people would rather go this route than answer the telephone or open mail.
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