You can optimize each post on your blog using some traditional SEO techniques. Begin by including important keywords in the title of each blog post. This really is even more important than with traditional websites, given that many content syndicators and aggregators only list the title of a post. Because only the title is seen in most new readers, this will make the title much more important compared to main text of the post.
Next, focus on the content of each post. Again, it's important to weave keywords to the post text, especially in the first paragraph of longer posts. Consider the first few sentences of the blog post as important as the <META> DESCRIPTION tag on the traditional website; it's what you see when your post shows up on a search engine's results page.
If your post includes links with other blogs or websites, make sure you sprinkle keywords to the links' anchor text. Do exactly the same if you include an internal link to a different post on your blog.
Finally, liberally apply labels or tags to each of your posts. These tags are one of the ways that readers find content on your blog, but they're also useful to searchbots trying to determine your blog's content. Assign each keyword or phrase as a separate label; because these labels are internal links to your post, that increases the number of links, which is always a good thing.
Although submitting your blog to the major search engines is extremely similar to submitting your website, you really submit your site feed rather than the blog's URL. This way the search engines are automatically notified when you add new posts your blog.
Site feeds are essential because Google and also the other major search engines have a problem tracking frequently updated content in particular, the kind of dynamic content generated by blogs. Put simply, search crawlers don't crawl dynamic pages as well as they do static pages. The answer, as you might suspect, is to publish your blog's content as an RSS or Atom feed. The search engines do a sufficient job digesting feeds to populate their search indexes.
To submit your site feed towards the major search engines, you first need to understand the URL of the feed. You can find this by clicking the Really simply syndication button found on your blog; the Link to the next page is your site feed URL.
It's typically something like www.yourblogname.com/rss.xml or www.yourblogname. com/atom.xml, although that varies from service to service. Whenever you submit your feed towards the major search engines, they should be notified through the feed whenever you make a new post to your blog. Here's how you can submit to the big three search sites:
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03142011
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