Many businesses offer sponsorship, prizes, gifts, and so forth to charities. Local newspapers throughout the country function pictures of smiling business officials handing over giant checks to equally delighted charity fundraisers: sometimes they're shaking hands, occasionally they're just grinning like recently escaped lunatics, but to the newspaper's readers they all look fairly much exactly the same.
This type of photo is so standard that individuals just skip past it. It might be an excellent ego trip for the guy handing over the check, but sponsoring firms need to find something a lot more interesting if the picture is going to stand out.
Phil Douglis, director of Douglis Visual Workshops, suggests photographing the actual people who will benefit from the donation. If the sponsorship is for an old person's home, take some photos of the people living there. If it is for an animal charity, photograph the animals.
Doing this will create an excellent deal more human interest, and it shows the actual benefits of what you're doing. The same principle applies to photographing ceremonies-getting some pictures of award winners afterward (maybe being congratulated by buddies or family) is better than photographing them on stage getting the award.
Twenty-first-century people frequently seem to be obsessed with themselves. This being the situation, periodicals often like to publish research that tells us something interesting about ourselves or about other people we may know-and such research could be turned to your advantage.
A really large amount of research about consumer behavior is published every year in academic journals. Most of it passes unnoticed, and indeed a lot of it's hardly worth a mention anyway, but sometimes research will come up with a really interesting snippet. If it is relevant to your business, it can lead to a story in the mainstream press.
For instance, a piece of research revealed that individuals who wear contact lenses are four times more most likely to attract a partner in a nightclub than are people who wear glasses. This was of great use to a contact lens company.
Trawling through academic journals need not take up an excellent deal of time-usually university libraries are pleased for you to browse the journals section supplied you do not borrow anything or make a nuisance of yourself towards the librarians, and also you usually only need to read the abstracts anyway to know if the article is any use. An hour or two is most likely to produce two or three articles you could draw on. Such research, of course, carries an excellent deal of credibility. You need to have little trouble in establishing your bona fides using the periodicals you send the story to.
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01242011
1. PR tactics include competitions and press releases
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