Showing individuals how to use a product can be easy, or it can be hard. If the product is itself a complicated one, and particularly if it is one that may need specialist training to operate, the demonstration needs to be as easy as feasible. Complexity of use is a major barrier to adoption - so it's worth ensuring that the product looks easy to make use of. This may even need to be included as part of your product design.
When Remington first introduced the typewriter, they realized that most people would think about it to be a big investment, considering that a pen or a pencil seemed to be doing exactly the same job perfectly adequately. The business needed to demonstrate the speed and efficiency gains that a typewriter could provide - if it could not write faster than someone having a pen, it was a pointless exercise buying the machine and learning to use it.
The company as a result laid out the top line of the machine as QWERTYUIOP so that its demonstrators could kind the word TYPEWRITER extremely quickly. The rest of the keyboard was arranged to minimize the keys jamming in use, even though this slowed down the operation (the later DVORAK keyboard is much simpler to use).
Remington's keyboard layout was so successful in marketing the new technologies that the QWERTY keyboard survives to this day, despite being relatively inefficient: the option might have been that typewriters may by no means have been adopted.
This works greatest for complicated products. Don't be afraid to redesign the product to make the demonstrations more striking. The simpler something looks to operate, the more likely it will be adopted.
Getting the product as close as possible to your customers is an apparent tactic. The simpler it's for individuals to buy, the more likely they are to complete so, but a surprising quantity of firms put unnecessary barriers in the way - making individuals travel long distances, having inconvenient business hours, not offering credit, and so forth. The ultimate convenient marketing method is, needless to say, the party plan.
Selling consumer goods to people in their personal homes goes back a long way. The Tupperware party has been around since 1946, and will be the model for all other party plans. The original ethos behind the party strategy was that it created a social obligation on the component of those attending to purchase something - and at the exact same time permitted housewives to earn some additional cash for themselves, independently of their husbands.
Times have moved on. Party plan is now the ideal method to sell products that individuals would not buy in any other way - as Ann Summers has demonstrated. Ann Summers is really a company that sells sexy lingerie and toys, largely to ladies: although the company has High Street retail outlets, most ladies could be reluctant to be observed entering or leaving, so party plan will be the obvious answer.
Ladies enjoy the "girls' night in" feel towards the parties, which include party games and prizes. Getting close to customers is one thing - bringing clients close to you is even better. Ensure that party organizers are well motivated and keep active. Choose products that will probably be simple (and striking) to demonstrate. Build in a lot of fun to the events - they're supposed to be parties, following all.
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01202011
1. Product positioning is an important business marketing aspect
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