I'm not an SEO expert but here are some of the generally accepted rules of optimizing your site for search. If you want to get into more depth, there are plenty of resources on the topic. If you don't want to deal with the technicalities of this area, it's really worth hiring a professional, or ask your web developer about it.
The most critical components of SEO are links coming in to your site. Modern search engines place a lot of emphasis on links to pages on your site, the text of the links, and the authority of the site they are coming from. So if a site that is highly ranked by Google sends a link your way, that counts for a lot. If you created a brand new site yourself and linked back to your first site, that link wouldn't count for much at all because the site it's coming from is itself not an important site.
In essence, every link to your site is treated as a vote for how important your site is. If the link comes from an important site, then that's a real vote of confidence, and the search engine will rate it higher.
With this in mind, one of the big keys to search optimization is to build links back to your site. Of course as a blogger, that's your main goal anyway! So rather than dwell on this aspect of SEO, I'll just say that as you produce more and more great content, the amount of links directed your way will increase, and your search ranking will follow suit.
Consider the structure of your site carefully, and design it so that there is an appropriate segmentation and encapsulation of different types of information.
Think of site structure like this: your site's name is the broadest category. The blogger then adds categories on the site based on what they think they'll be writing about. Unfortunately, they rarely consider how to best categorize. You want a structure that, instead of getting broader on a horizontal level, uses a vertical structure to get narrower.
The following advice applies to both the heading on an article page, and the bar at the top of your browser, and to a certain extent, the sub-headings within articles themselves. Remember, the title tags will be the first thing people see when your site shows up in the search engine. Don't go into marketing mode. Just focus on making the title informative and explicitly descriptive of the page contents, while employing the right keywords, and by remaining both concise and compelling.
When it comes to the title tags, they should also brand the site, and it's acceptable to use some category information to provide context. Don't do either of these things on the actual heading on your site, of course.
Make the search terms or phrase you want to be ranked more prominent in the content. Don't go overboard with it. Use it so that the user doesn't detect that you've tried to make it more prominent – it shouldn't ruin the natural feel of the content. It just needs to be in there. Keyword density does not matter. Just use the phrase that you want people to use to find your site.
Believe it or not, search engines have algorithms that try to determine how good the quality of the language used on your site is. The better your writers are, the better your rankings will be. Don't hire a mediocre writer just because they're cheaper. Hire someone who is a good wordsmith.
Use descriptive headings. Heading tags have a higher priority than paragraph text when the search engine is trying to analyze the site and determine which keywords it should rank well for. Don't overuse them, as you'll dilute the quality of the content and the value of the keywords. In other words, use headings in SEO the same way you'd use them to guide the reader through the document.
Finally, and this may seem obvious to many readers, search engines cannot read all text. They can't read text in an image, nor often in a Flash file or any client-side scripting that does not end up rendered as HTML. If you have to log in or submit your email address to see certain content, the spider will not see it. If you want it ranked, put it in HTML text, and put it where the spider can get to it.
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This article was sent to us by:
Lane Shorman at
02172011
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