There is nothing like getting a good reference. Whether you realize it, we all tend to listen to what other people say about things and, in part, we base our buying decisions on what others have said. How many times do you ask a friend whether they liked a certain movie? If they told you the movie was terrible, chances are you would go to another movie. But, if you read reviews online or in the paper from the so-called movie experts, you might still be inclined to go anyway, regardless of your friend’s experience.
You may take more stock in what you read than what you heard from a friend because you judge the movie critic to possibly be a better source of information. But, what if in another situation the movie critic gave another movie the thumbs down, but 10 of your friends raved about it and said you must go see it? The chances are pretty good that you would go see the movie, despite what the critics have said. In the latter case, you were probably swayed by what the majority said about the movie.
What about the last time you went out to dinner and asked for someone’s advice on finding a good restaurant? Again, if they raved about a certain place, you would most likely go and give it a try. Other people’s opinions about a product or service make a difference for many app buyers. We want to trust what we hear and read about products. It makes us feel safer if we see that others have made a similar purchase and have good things to say about it.
You may be wondering if reviews really matter for a $0.99 app, or a $2.99 app for that matter. If you are a game developer and trying to hit the Big Win, then reviews aren’t going to matter too much. Most impulse buys are done straight from the iPhone/iPad, and buyers aren’t going to the App Store to read what people are saying. However, if your app is in the Steady Wins category then reviews do matter. The buyer has more time to look at your app, read a few reviews, and get a general idea of what the majority of the people think about your app. A preponderance of good reviews makes potential buyers feel good about their purchase. A preponderance of bad reviews is a cause for concern in buyers’ minds, and some will be inclined to look elsewhere for a similar app without the poor reviews.
But, can you trust the customer reviews that are posted for each app? Well, yes and no. Apple changed the App Store not too long ago, requiring any reviews to be written by actual buyers of the app. In the early days of the App Store, any 10 year old could post a review without buying the app and the results could be very damaging to your sales. The App Store has definitely made the review process more democratic. However, many app developers would like the ability to respond to the review postings; something that Apple has yet to allow on the App Store.
If an app does not show any reviews, it means one of two things: either the app has just been posted (or an update has just been released) and it’s too early for any reviews to be posted, or the app has languished with no buyers and has not received any reviews. An app that is selling extremely well will generally have many reviews (in the hundreds or sometimes thousands).
If you don’t have any reviews yet, you can use some of your free App Store promotion codes to give to friends to download your app and post a review for you. Ask them to give an honest assessment of the app and post some credible comments. If you’ve written a great app, you will get some great comments. Glowing reviews that go over the top to point out how good the app is are suspect. A lot of readers can tell if they are authentic. Obviously, having some customer reviews is better than none. But sometimes you have to get things moving along, and having a few family members and friends comment on your app can be helpful as long as they have used the app and are completely honest in their comments.
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Sean C. at
04272010
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