While the concept of networking is by no means new, the technique of staying connected with others via Twitter certainly is, so here are some Twitter-specific guidelines for maintaining your audience of followers.
Like every friendship or business-customer relationship, continued positive interaction is dependent upon how well you engage and nurture those with whom you interact. Read with the following list of to-dos and ask yourself how effectively you've carried out these elements of your Twitter presence so far.
Complete your account setup. Post a picture, set a theme, write a short bio, and show others that which you and your business are all about. If you run with the default account settings for extended than a day (no kidding), you'll appear to the Twitterverse to be a rank newbie - or possibly a bot (a computer-based function that behaves with respect to a human being to perform mundane tasks at top speed, usually for spammy purposes).
Post updates - now! Get to the habit of posting updates - not all of them business- or product-related - to show some activity. You might not be attracting many followers at the start, but why would you if you've just arrived and haven't explained who you are, what you do, and that which you have to offer?
Maintain humbleness in your style. If you think you'll attract attention by proclaiming yourself an Internet expert or social networking know-it-all, you'll be alone to bask in your own greatness. Instead, note and share your interests but leave the back-patting to your followers; they'll tell you how great you are.
Maintain appropriate variety in your updates. Don't push a product or service with every update. Recall the analogy of the shopkeeper using the few messages on the store window. To engage the customer who wanders in, you'll need to talk about them as much as (or possibly more) than you discuss you.
Keep your updates positive and open. Avoid polarizing proclamations as much as possible and definitely avoid arguing with your followers, especially within your tweet stream. Discussion is nice, but keep it civil at all times. And remember, sometimes the very best opinion is the one you keep to yourself.
Make sure to be as engaging as possible. While you needn't reply to every response you obtain to your updates, you need to enter into discussion with your followers regularly. If not, you might unintentionally appear aloof.
Establish your persona (business or personal) and be consistent in that style. If you vacillate between super chummy and uber-businesslike, you'll seem disjointed and disconnected. Be genuine - whoever you choose that should be - and maintain that style, particularly if it has garnered a good audience of followers.
While you grow more advanced in your Twitter use, you'll develop a rhythm that will guide your interactions with your followers and those whom you choose to follow. Don't believe you need to be a Twitter power-networker right away; some of the best networking occurs organically. Be active, engaging, and mutual in your tweeting, and you'll soon find yourself in the company of the fun and fruitful network of other Twitterers.
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