Usually, buying traffic means advertising. There are many ways to advertise online, and the process is much easier than that of offline advertising. Let's examine the purest form of "traffic buying" on the net: StumbleUpon.
Advertising doesn't guarantee you click-throughs; it just puts your ad out there for more people to see, which can only guarantee that the ad will be seen, not necessarily clicked. That's not exactly buying traffic in the strictest sense.
Some services, however, are built on the premise of sending people to random sites based on what they might be interested in, and by far the most popular of these services is StumbleUpon.
You can get a good laugh or two or a few interesting facts out of StumbleUpon, but one of the services they offer to businesses is the ability to purchase traffic directly.
In other words, when a user clicks on the "Stumble!" button, there's a chance they might end up on an advertiser's page, and a chance they may end up on a user-submitted page.
What makes StumbleUpon unique – and these are precisely the things they use to sell their unusual advertising service – is that you can target a very specific audience without requiring a click-through.
The fact that you don't need to get the user to click on an ad before they get to your site is precisely why I've listed this service before the advertising options available to you. It's buying traffic in the purest sense.
Another cool thing about StumbleUpon advertising is that you get feedback on your campaign. StumbleUpon is built around the concept of giving a site a thumbs-up or thumbs-down before moving on, and is a bit of an ingrained habit in its users.
There aren't many alternate and effective ways of getting your site out there, while receiving feedback about it in the process. But whether or not you find the feedback useful or actionable is up to you.
StumbleUpon users are known to be some of the most fickle, instant gratification-oriented users around, even in the somewhat attention spandeprived world of social media. The fact that most Stumblers move on to the next site in a matter of seconds is the biggest cause for concern in an otherwise excellent scheme.
Whether purchasing traffic from StumbleUpon will work for you or not depends on what you're publishing. If you can target your content precisely, and the content doesn't generally attract the fickler set of users, you may be in luck.
There are many mixed reports. Buying StumbleUpon traffic has been very effective for some, and a hopeless flop for others. The solution? Give it a trial run. After all, it's not a terribly expensive service.
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02172011
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