How I Made Over $112,000 Teaching E-Classes One day I pulled up beside a truck delivering new cars. Among the cars on the flatbed made my heart leap and my blood dance. I had never had a bit of machinery turn me on before. This one did. I fell in love.
It was a BMW Z3 a roadster. A hot-rod. Among the sexiest cars ever known to man and made by gods. Okay, maybe I’m overplaying it. But the point is, this car spoke to me. I wanted it, and wanted it bad. I also knew BMWs are pricey. So the first thing I did was try to win one. I entered two contests where Z3s were the big prizes. I knew I would win I was destined to have that car. But I didn’t win. Alas, so much for the laws of chance. It was time to create my future. So I decided I would just buy the car, and that I would pay cash for it. I had just completed a book regarding how to create miracles, called Spiritual Marketing, and I figured I would prove to myself that I could create a Z3. So I used my own five-step method to get the sexiest car of my hottest dreams.
I began by setting an intention for getting that car. Oprah once said that “Intention rules the earth.” I know it’s true. My car’s license plate holder says, “I am the power of intention.” Once you declare that something will be so, you send a signal into the universe that begins to move that something to you, and you to it. Call it real magic. I call it just about the most powerful steps in the spiritual marketing process. From that step alone, miracles can happen.
After I set my intention to have that car, I then acted on the hunches that bubbled up within me and the opportunities that came my way. One day it struck me to offer a seminar on the subject of my new book. I could rent a hotel, write a sales letter, and invite everyone I knew on my online and off-line list to it. I could make a killing in a weekend. But then it struck me that I don’t like to market seminars, that I didn’t know if it would sell, that postage and printing to promote it would cost a fortune, and that I’m not such a big fan of speaking in public, anyway.
And here’s where the shift occurred: I began to play with the idea that I could hold the seminar online. I would simply announce the “Spiritual Marketing” e-class to my e-mail list. It would cost me zip. If no one signed up, so what? But if they did sign up, I could teach the entire class by e-mail. Every week I would send out a lesson and give assignments. The participants would complete them and e-mail them back. I would then comment on their homework. It would all be nice and neat, easy and convenient. Sounded good to me.
I decided to teach five weeks of classes, mainly because there were five chapters in the Spiritual Marketing book. I would send out by e-mail one chapter a week as a lesson. I would add assignments to them to really make it a more legitimate course.
Then I wondered, “What should I charge?” I spent considerable time on this question. Most people give away their e-classes, if they teach them at all. A few charge low fees. But I wanted a BMW Z3. They cost $30,000 to $40,000 each. Yikes!
I decided I wanted 15 people in my class. That was an arbitrary number. I just figured if 15 people actually did their homework over a five-week period, I would have my hands full reviewing it. So, like everything else in the developing of this first e-class, I simply made up the class size. I then divided 15 by how much I wanted to raise for my Z3. If 15 people paid me $2,000 each, I’d have enough to cover the car in cash. But two grand per person seemed a bit high. So I settled for $1,500 a person.
Then I announced yet another e-class. I was ready to buy a large country estate and wanted more money fast. This new class was on my new proprietary marketing formula, called “Guaranteed Outcome Marketing.” I raised the price on this five-week e-class to signal its value. I asked for $2,500 per person. Since I normally charged (at that time) $25,000 to create a Guaranteed Outcome Marketing strategy for someone, asking for only $2,500 to teach someone how to do it seemed very fair.
I lowered the class size because I wanted to be sure to give each student personal attention. I promoted this class to only my own e-mail list. I got five students, which meant I raised $12,500. Not bad for a month’s work.
And yes, I bought the country estate. I’m writing this article from it. You can do this, too. I’ve since taught several other people to teach their own e-classes. Yanik Silver, Paul Lemberg, John Harricharan, Tom Pauley, Blair Warren, Jillian Coleman the list goes on an on. All of them made at least $10,000 on their first e-class. Tom Pauley, the last I heard, made over $112,000 teaching e-classes.
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