Most of Google's special features are found on its Advanced Search page, found by clicking on the tab on the right side of the search bar. Advanced Search allows field searching by URL, date, location, and media type. Google has also added map searching, stock searching, and adult-content filtering. Its "caching" option allows you to find earlier versions of pages, or pages no longer online, a feature Google developed that other search tools are starting to mimic. Google offers several translation features, allowing you to loosely translate documents into or from many languages.
You can also use the Google interface in dozens of languages and it does not change the actual search results. For fun, try their offerings in Klingon or Elmer Fudd. Google has also added the ability to search by file types including PDF, Word, Excel, and PowerPoint. This is useful for finding spreadsheets and speech presentations. For example, searching Adobe Acrobat PDF files and limiting the domain to the U.S. government, is an extremely effective way of pinpointing American government sites, since the U.S. government uses PDF files for much of its work.
Google has other terrific features, including links to the one of the best news-finding tools online, helping you locate the latest headlines from more than 4,500 sources. Google also allows you to set up news alerts on subjects you follow. Google also offers a top-of-the-line image finder with more than 880 million images, and a catalog search tool. The family filtering feature is automatically on. Google also has a neat phonebook finding feature where you can put "phonebook : Starbucks, los angeles" in the search box and it will bring up the phone numbers, or put a phone number in and if it is listed, Google brings up an address, maps to that location and any web pages it finds that mentions that phone number - a great way to quickly check someone out.
On Google's advanced search page, you have all kinds of innovative options, including a shopping search tool called Froogle, and the ability to limit your search by domain name and other options. If you want to see what other people are searching for, Google offers its Zeitgeist, which is useful for finding patterns, trends, and just strange things people are looking for.
One of its most unique features is found on Google's opening page, called "I'm feeling lucky." This uses Google's page ranking to bring up the single most relevant result for your search - a great tool to find that one site you are looking for. To Google's credit, it is unusually accurate. Google purchased the well-known former Deja News database of Usenet postings, and continues to maintain it. According to the most recent numbers, Google Groups contains more than 845 million messages on virtually every subject imaginable.
Google was one of the first search companies to roll out its own toolbar, putting Google and its resources on your desktop. Google has also decided to start offering free email, much the way Yahoo!, MSN and others do, but to make money and make things different, Google "Gmail" offers a gigabyte worth of email space, which is several hundred times more space than most web-based email programs offer. This offer comes with a privacyinvolving condition: Google says its computers will read the email for keywords and try to match advertisements to your email.
An email from a friend suggesting a Miami vacation might be accompanied by an ad for discounted Miami-bound flights. Due to privacy considerations, this is a risky strategy for Google, with potential invasion-of-privacy claims that could damage its stellar reputation - but the potential revenue generated from paid ads tied to millions of emails is huge.
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1. Natural language search engines and when to use them
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