News is the staple of the publishing world. It's constantly updating and changing, there is always new source material, and readers always return for more. The difficulty with news blogs is getting content before anyone else.
Getting the scoop on a big story is essential to get readers, particularly if you are competing against popular sites and outlets. If you are angling for a news blog, then you should consider how you can break stories rather than just reporting via other news outlets.
Teaching readers how to do something – whether it's to lose weight, manage money, or learn a new skill – is another staple of publishing. The great thing about how-to content is that as long as you can teach something of value, you'll always get readers, even if there are lots of other sites teaching in the same area.
People have a thirst for knowledge and will obsessively read all about their favorite topic searching for nuggets of information. As always, it helps to have a differentiating angle, however in education, even just creating a large resource is often a differentiator.
Opinion content ranges from reviews of products like gadgets and games, to opinions on the news, to opinions on life. Opinion-based blogs work best with a strong editorial voice and are often driven by individual personalities. Virtually all blogs will have at least a dose of opinion blended in; the choice is really more about what quantity.
Entertainment content is tricky to do well, but if you can manage it, then it is by its very nature differentiated. That is to say if you are entertaining people, then you've already managed to produce value. Audiences can never seem to get enough entertainment, so the throttle here really is that it's difficult to produce content that is genuinely engaging.
Aggregation is when a blog exists to filter out quality links, news, and content around the web. They will often rely on short posts with links or large lists of "the best" this and that. Aggregation is surprisingly popular, quite easy to do, and therefore somewhat overdone.
Each of these content types can be applied to virtually any niche. For example, a site about gardening could have news about new garden products, how-to posts about gardening techniques, opinions on gardening tools, entertaining posts about gardening stories or a comic strip about gardeners, and a weekly list of the best gardening links from around the web.
Moreover you can also blend content types. A news post could be packaged in the form of news plus opinion. If the post was about a new gadget being released, the blogger could then add their opinion about what the gadget might mean, their take on its utility, or how they personally would use it. Similarly, a how-to piece could be packaged in a humorous voice to be entertaining, an aggregate post could include short opinions on the links, news could have snarky entertaining comments, and so on.
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