Your product website for App Store product page

Build a Simple, Clean Product Website

Your product website should be similar in look and feel to your App Store product page. A carryover between the two sites will help build buyer confidence in your app and that you are serious about your business.

A sloppy website with broken links does not inspire confidence when a buyer is seeking more information about your apps. This does not mean that you have to spend a fortune on your site, but it must look clean and simple.

This means that your home page should have graphics and showcase your app just like the App Store.

You may be building your own website or perhaps you’ve hired someone to help you out. Either way, chances are you will be the one coming up with the messaging for your site. It is imperative that you learn to write well and convey the app or app’s value to your reader. Obviously, web copy will vary in style, readability level, and length depending on the type of apps you are selling.

The sole purpose of your site is to make sales, and your web copy should reflect that. Persuasion, clear product descriptions, rationale for buying, and so on will all be important. On the other hand, an app site for games may well have short copy that needs to be extremely well written to keep your viewers interested and willing to click around.

Note

iPhone/iPad apps can only be purchased from the iTunes App Store. So, the job of your app product website is not only to instruct and inform potential buyers but to persuade them to click over to the App Store and buy your app.

Who Is Your Audience?

Outstanding web copy helps your website get visitors. You owe it to yourself and your buyers to attend to the words, and a good place to start is to analyze who your target audience is. For more information on identifying your target audience, “Identifying Your Target Audience.”You need to understand what your audience wants to read. If you have a younger audience, then gear the content and writing to a younger clientele. If you are selling a scientific app, then you will want to write to that audience using terms and phrases that resonate with them. Make your visitors feel good about your app this is the key to drawing them back on a regular basis. Your website can include tips and tricks, frequently asked questions (FAQs), and occasional promotions to keep them interested in returning.

Developing Great Web Copy

There are lots of different rules and recommendations about how to write good web copy, but the bottom line is that you want to write copy in such a way that it pulls in your visitors. You want to create a statement at the top of your site that clearly identifies what your apps do. Don’t make the visitor to your site hunt around trying to figure it out. People will click away in seconds if they don’t find a clear explanation of your app. When you write your content for your website, your goal is to get visitors to learn about your app and want to click the Buy Now button that takes them over to the App Store.

The best advice is to make your writing interesting. Look at some other sites that sell apps similar to yours and get some ideas. There’s nothing wrong with seeing how others are building their websites, especially if they are on the top seller’s lists on the App Store. It almost goes without saying, but I’ll mention it anyway: You must make sure your content is spell-checked and grammatically correct. Failure to do even the simple things will make you come off as amateur.

If people think your website looks sloppy, they naturally think your app will be equally poor. Nothing says careless quicker than a spelling error. Use active voice style and keep your tone friendly, informative, and snappy. Keep their interest! Make your copy compelling if you want them to keep coming back.

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