Business and Offline Marketing
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Driving licence
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Driving lessons and how to match the route to the client (01/16/2010)
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This route should ideally be circular in an anti-clockwise direction to avoid the more difficult right-hand turns in busy traffic. Most, if not all, turns should be major to minor, with perhaps the majority of the route being bends. This excursion on to the main roads will encourage a slightly different and a more relaxed steering technique around bends, as opposed to the sharper corners found on estates. (...)
Have your driving school sign noticed by a wider audience (01/16/2010)
(...) If they start too early they may also become stale and bored.
On the other hand, if they start too late they may not experience all the tricky places, which could result in a failed test. The time spent in the test area should not be devoted just to doing ‘the test routes’. (...)
Getting your client ready for their driving lesson practical test (01/16/2010)
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Dealing with pressure to book your client’s test
You will sometimes come under pressure from your client and their family to arrange a test date earlier than you regard to be sensible. Considering the cost of driving lessons we should not be too surprised about this, but it does make you wonder whether they have considered the possible consequences to their loved ones (and others) of them being awarded a driving licence before they are really ready. Further, taking a test too early may mean a failed test with another test fee and more driving lesson fees. (...)
Making test arrangements with the DSA Driving Standards Agency (01/16/2010)
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Booking the test date
Give your client a selection of test dates that suit you both well in advance. Make sure they understand the days you do not work. Emphasise that they must quote your Approved Driving Instructor (ADI) number when booking their test. (...)
What to do when your driving licence test day approach (01/16/2010)
(...) You need to get them away from the sense of security they will have become used to during normal driving lessons. Deliberately change your role to that of a rather reticent individual who is marking their driving faults on a test sheet and, at the same time, giving them no technical help or moral support. Slightly change your tone of voice to make it a little less friendly, and be very formal when issuing instructions. (...)
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