Online Advertising

Types of ads you can run and payment models (03/14/2011)
(...) For example, you might make an ad placement with a USD 50 CPM. That is, you pay USD 50 for each 1,000 impressions. This may be measured in terms of 1,000 copies printed of the newspaper or magazine or 1,000 viewers of the television program. (...)

How pay per click advertising can work for your website (03/14/2011)
(...) If you're the high bidder among several advertisers, your ads will appear more frequently on web pages that contain that keyword, or higher on a search results page for that keyword. If you're not our prime bidder, you won't get as much visibility if your ad appears whatsoever. Sharing Ad Revenues Here's something else interesting about PPC advertising; revenue from PPC ads gets shared between your ad network and also the hosting website. (...)

What to choose between manual or automatic bidding for your PPC campaign (03/14/2011)
(...) You can't set different CPC rates for various keywords or keyword groups, that is required for some of the more sophisticated bidding strategies; you allow up a lot of control. For that reason, manual bidding may be the recommend approach for many advanced PPC advertisers. Bid Rates versus ROI Of course, different keywords sell for different rates. (...)

Writing an effective ad copy for your PPC ad campaign (03/14/2011)
(...) You need to do this by utilizing certain "power words" that invoke emotion and enthusiasm in audience. These words range from the following: Free Cheap Save Sale Special Bargain Bonus Limited time Discover Learn Tips Tricks Enhance Since you only have two short lines of copy to utilize, you don't have space to speak about your product's features. Instead, you have to focus on the benefits that is, the way the customer will take advantage of buying what you're selling. (...)

How to display advertisements for best results (03/14/2011)
(...) Sizing the Display Advertising Market How big is the banner advertising market? The Internet Advertising Bureau (IAB) estimates that banner advertising represents in regards to a third of the USD 20 billion or so online advertising market in the U.S., or close to USD 8 billion in revenue. (...)

How to avoid creating annoying advertisements (03/14/2011)
(...) I don't want the article I'm reading to be pushed down to the bottom of the screen by an expanding ad. I don't want my valuable Internet bandwidth adopted by an unwanted video playing in the background. And I certainly don't want loud music or an annoying voice blaring out from my computer speakers simply because I happened to load a webpage that hosted a particular ad. (...)

Twitter Marketing Ideas (06/14/2010)
(...) com. No need of communication with all these 2 million members. Just spread the message it will reach to millions. (...)