Public Relations

Holidays are a great time for PR (01/24/2011)
(...) The director quickly discovered out what had happened, and instructed his staff to field the calls, suggesting that they explain that the tracking system was tracking Santa's sleigh and giving updates on Santa's present position. This has now become an annual event. Each year NORAD shows where Santa's sleigh has got to, using satellite surveillance and "Santacams" to depict the sleigh traveling across the world. (...)

PR and sponsorship are needed to create a good corporate image (01/24/2011)
(...) At this level, it could be hard to distinguish between the sponsor and the sponsored. During the 1990s, Ford discovered that sales of its Lincoln brand had been tapering off as individuals switched to BMW and Lexus. The Lincoln's traditional marketplace had been executives and professionals looking to purchase a prestigious luxury car-but Lincoln had acquired an oldfashioned image. (...)

Sponsoring something in B2B may boost your PR campaign (01/24/2011)
(...) In exchange for the sponsorship, Inmarsat got TV exposure in more than 200 nations. Each of the 14 stages of the rally provides an opportunity for corporate hospitality, and Inmarsat technologies is used to relay information to the TV stations that give updates on the progress of the rally. Without this technical input, TV stations could be very limited in their capability to report progress on the rally, so needless to say they're happy to acknowledge the source of the information. (...)

Do not be oppressive about your brand name (01/24/2011)
(...) The profit comes from advertising revenue-weblogs attract very specific audiences, and advertisers find that they've a high good results rate when they advertise on a Weblogs Inc. website. From the extremely beginning, Weblogs Inc. (...)

PR also is making expert comments to the press (01/24/2011)
(...) Trade organizations such as the Chartered Institute of Marketing hold regional events every month at which a guest speaker is invited to present. All of these speech-giving occasions are an opportunity for the speakers to plug their companies by presenting as the expert. Contact your local organizations and offer to give a speech. (...)

PR can be done in a controversial manner as well (01/24/2011)
(...) Obviously this is a stunt that could have gone significantly wrong-Go clients might well have felt that easyJet weren't playing by the guidelines, and needless to say the Go cabin crew may have prevented them from handing out the leaflets. Ground staff might have realized what was going on, and prevented them from boarding in the first location. In reality, anything that Go might have done to scotch the stunt would have been likely to have backfired, since (for example) refusing boarding to passengers who have paid their fare merely due to what they are wearing would have made an excellent news story in itself. (...)

Link your PR and advertising strategies to the news (01/24/2011)
(...) , etc., etc. However, most firms only make these links in a superficial way, maybe using the advertising to refer to a particularly successful PR campaign, or creating a PR campaign based around a specific advertisement. (...)

Deal with business crisis by hiring a celebrity (01/24/2011)
(...) The FBI believed that this action was unnecessary, since all of the instances had occurred in the Chicago area only, but the FBI are not PR experts. Johnson & Johnson's bold action was a PR triumph: even though sales dropped significantly at first, within a year they had reached their former levels and Tylenol is now the biggest-selling analgesic in America. In this situation, bold action showed that the business cares about its clients: even though there was almost no chance of anyone from outside the Chicago area being poisoned, Johnson & Johnson's action reassured individuals and, equally importantly, it was newsworthy. (...)

The Internet and how PR can work (01/24/2011)
(...) Better that it comes from you than from your enemies. You should also provide contact details for anyone relevant towards the press release or story-don't just refer everybody to the press office. This will enable interested reporters to verify details and fill in any gaps in the story. (...)

Combine style and science to boost your PR campaign (01/24/2011)
(...) At the same time, a parallel competitors was run for the common public: the winner would have their design displayed at Sotheby's, and could be given their personal customized version of a Vespa ET2 scooter. The winning design was used for publicity purposes by Vespa before being handed more than to the lucky winner, but the celebrity designs were auctioned in aid of the charity Action on Addiction. The business even found a scooter customized by Salvador Dalí in 1962, and borrowed it from the Guggenheim Museum for the campaign. (...)

PR can help you mobilize your staff to support your business (01/24/2011)
(...) Vodafone had been aware that having 3,000 employees meant that they had a powerful lobby-almost all of the employees were voters within the constituencies represented by the politicians, and therefore would have a great deal of influence if they could be mobilized on the side of the business. Vodafone responded directly to every protester, especially those who chose to protest through the local newspapers' letters pages: every interview request was accepted by senior management, along with a brochure was produced directly appealing for support from local people in Newbury. A stand was booked at the Newbury Show, along with a detailed model of the proposed development was exhibited. (...)

Show pictures of your sponsorship beneficiaries (01/24/2011)
(...) Twenty-first-century people frequently seem to be obsessed with themselves. This being the situation, periodicals often like to publish research that tells us something interesting about ourselves or about other people we may know-and such research could be turned to your advantage. A really large amount of research about consumer behavior is published every year in academic journals. (...)

Share some knowledge to attract more customers (01/24/2011)
(...) Most PR emphasizes the positive. Businesses write nice fluffybunny stories about themselves and their industries, in the hope that individuals will think positively about them. In most instances this is definitely the best approach: enough bad things happen in the world without calling attention to them. (...)

Wikipedia and LinkedIn can serve your PR campaign (01/24/2011)
(...) Wikipedia lends itself to PR, and many firms have written their personal entries. This puts the business on the map, and often results in further publicity as the company is cited in articles elsewhere. Social networking sites have turn out to be extremely large business indeed, with sites like Facebook and MySpace linking individuals all more than the world. (...)

PR tools include sponsorship and website promotions (01/24/2011)
(...) The price is relatively low, and it creates some immediate goodwill using the clients as well as providing a novel bit of PR for the wider world. Clearly it is not usually possible to sponsor an animal-but you will find numerous other long-term deals that could be found so that the client gets a normal reminder of what you've done on their behalf. Websites are becoming the cornerstone of great PR as people rush to them to check out businesses they are planning to sell to, buy from, or work for. (...)

PR is a long term process that includes competitions and philanthropy (01/24/2011)
(...) Being philanthropic is one thing-doing things that also help the business is something else. Using your employees to clean up a local beauty spot is really a wonderful PR physical exercise, simply because it leads to news coverage and it also motivates your staff-they really feel they're working for a caring organization. However, it does virtually nothing for the longer-term benefit of the business. (...)

Conducting a SEO campaign is a great PR move (01/24/2011)
(...) Wordtracker.com is one such company, offering a comprehensive service in identifying keywords. Having obtained the keywords, all you need to complete is build them into your press releases and websites. (...)

Relationship between PR tactics and blog posting (01/24/2011)
(...) Do not just say "Great post! I couldn't agree more!" You need to open a dialog. For example, "I read your post, and in my experience . . (...)

Use negative news to the advantage of your PR efforts (01/24/2011)
(...) Frequently these stories have good visual possibilities: employees riding their bikes, the lucky winner of the competition, the restaurateur serving a customer, and so forth. Equally, such ideas are valuable in their own right-putting the staff on bicycles really does save money, and Ilic reported that his restaurant was packed solid with customers. As any restaurateur knows, the key to success is filling the place up seven evenings a week and lunchtimes too. (...)

Inform the press and the public about your business (01/24/2011)
(...) This somewhat exotic flying experience might not have a lot of relevance to taking a student up on a cross-country navigation exercise in Wiltshire, however it shows that we are dealing with an interesting person. Given the high divorce rate, and the low propensity to marry in the first location, the singles marketplace has changed dramatically more than the last 30 to 40 years. People no longer meet up in their teens and early twenties, then marry for life: nightclubs nowadays understand that numerous of their clients are second-time-round retreads. (...)

Publicity stunts and ambush PR (01/23/2011)
(...) Staging a fight between a celebrity and a bystander works fine if the celebrity agrees that such behavior accords with his or her public image. For the target audience, this event was both shocking and fascinating, and also enhanced the image of the product by making it seem worth fighting for. It really doesn't matter a great deal if it later becomes public knowledge that the stunt was staged-people are quite used to the concept of the spoof! Make certain that your stunt is legal. (...)

PR tactics include competitions and press releases (01/23/2011)
(...) A recording deal was on offer for the winner. In the event, the winning song became a main hit, not just in Spain but throughout the Spanish-speaking world. The village itself gained significantly from the publicity, and even though the mayor's original concept for the village disappeared, it disappeared beneath a colossal injection of investment: the original fishing village was overwhelmed by the mass of concrete hotels that now characterize the town it has become-it is, of course, Benidorm. (...)

How PR people work with journalists and the media (01/23/2011)
(...) You don't necessarily need to complete this every time, and especially you need to not do it only whenever you want something, but an occasional word of praise will make your path a lot easier when you have something to report. There is no need to be excessively effusive, either-find something in the article that you genuinely liked, and say so. The chances are other people liked it too, and also the writer himself (or herself) might well have felt proud of it even before your kind comments arrived. (...)

PR and SEO for brand promotion (01/23/2011)
(...) In bigger firms, media relations tends to be relegated to the "nice to have if only we could afford it" list. Having an effective web presence is an important method to maintain a high PR profile at little or no price. In most businesses, people have a tendency to separate their home and working lives. (...)

PR is conducted through TV companies and press releases (01/23/2011)
(...) Needless to say, the recruitment business got extremely few mentions during the show, but any interested parties would have had small difficulty in recognizing the firm, and since the show was broadcast in Australia as well as Britain it went out to precisely the right target audiences. A large quantity of PR is conducted through press releases-so much so that some individuals think PR stands for "press release." Nevertheless, it's perfectly feasible to write a much longer piece if there's something useful for you to say. (...)