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Internet and Online Marketing

Lead generation paths to conversion long way - ...t makes your company money? What information is critical to the success of your sales efforts? Who are our most valuable cus...
How to set up and edit the MySQL database - ... Name your database something that you'll remember. You'll need to create a database user that will install all the WordPress tables....
How to efficiently manage user accounts and profiles in WordPress Blogs - ...user account that was created during the installation? Many people do, because it requires the least effort, but best practice is to use that ad...
Tips for future proofing your WordPress Blog - ...ss Blog's Settings tab. In addition to setting general options, this page is where you specify how you write blog posts, how those posts are disp...
Reading is another aspect of blogging - ...e about how your blog content is consumed, no matter how many readers you end up with. Setting the front page Some people refer to...
Settings to help you reduce comment spam - ...gs The options in the Default Article Settings part apply to all of your posts they're all enabled when you install WordPress. Here's wha...
What is the compelling business value in online businesses - ...repreneur that can get ahead of these firms is a likely purchase as they try to catch up before they are downrated. If you are setting up a busine...
European businesses have been slow to embrace the Internet - ... who did it first, even if they failed. There is a damaging misconception that this lack of action can be traced solely to an inferior Eur...
The Internet helps customers to buy and use your products - ...stry. Dell does 30% of its business on the Web. Its 'Premier Pages' offer customised, account-specific information to streamline the buying proces...
Online businesses must provide quality to buyers in order to succeed - ...ecialised seller agency is growing for two reasons. First, lower transaction costs drive producers to concentrate on design and production, and to...
Internet business context and fulfilment providers and payment enablers - ...lls – except, of course, that of allowing early morning exercisers a place to power walk. Disney established its Go network in Decembe...
The European market appeals to online businesses - ...communities speak scores of mutually unintelligible languages. Italy alone contains 12 minority language groups Economic...
Target audience for an online business varies by countries - ... adopters in all global Internet markets have been young male computer users, but over time the online population is becoming more representative....
Best idea for online business is to create new value - ...acteristics then they will be very successful. To illustrate the opportunities to create new value, consider these three examples: aggregation of ...
Internet business launching with a local regional or global offer - ...r QXL.com, a leading European auction site, founded in 1997. QXL now operates in seven countries and...
Discover your brand and transform its weaknesses into strengths - ...d’s strengths)! Remember, however, that to qualify as a ‘strength’ the factor has to make a genuine and positive difference to t...
Study your competition and beat it by improving your business - ...as finally completed the destruction of the boundaries between ‘above-the-line’ disciplines (that is TV, press, radio, posters) and &lsquo...
Use team work to bring your online brand to life - ...ts work together towards an agreed Brand Funnel and Brand Vision. Crucially, the participants should comprise not just the client and their ...
Executives must consider the Internet a new business branch - ...oms of the eWorld must not only build innovative Web sites that can manage thousands of transactions per second, they must also integrate these eC...
Roles in the construction of digital advertising - ...ardware and software might create potential for advertising, as well as how specific clients might use them. The role of DTD involves having...
Creating Your Own Wordpress Template Tags - ...> Not very complicated, right? It really isn’t, but that doesn’t mean that it is the best way to include plugin content, ev...
Make a WordPress install more secure by following these tips - ... regularly means you won’t get these fixes. This brings us to the first tip. Check your theme’s header.php file to see if the following ...
WordPress code and how you can give your blog a personal note - ...o funky stuffwith WordPress. Granted, you won’t be able to create WordPress plugins without knowing PHP, but you can certainly make things h...
Understand WordPress parameters and work with template tags - ...Naturally, not passing a parameter at all means that you just put the template tag wherever you need it, and this also goes for the other template t...
Do not keep your blog theme to the minimum - ...ou call that with get_comments(), also from within index.php. The same goes for the sidebar; you should have a template file for that too, and call ...
How to handle threaded comments on your blog - ...og Core” earlier in this article for more on how the actual comment output code looks. If you activate threaded comments you’ll get a re...
How to develop and release a core theme for WordPress blogs - ...is familiar. When you’ve spent hours and hours hacking a theme, possibly for several different projects, then you’ll feel rig...
Release a blog theme keeping these things in mind - ...special styling for sticky posts? Is special styling needed? Make sure headings 1 to 6 look good, even if you think that fewer is more than ...
A child theme may inherit different things from the main theme - ...le.css file of your child theme, possibly altering some other stuffas well, but you get the idea. It works, but it is ugly to have an elemen...
Use template themes for blog design and increase blog functionality - ...quo;re PHP-savvy, create plugin-like functionality on the theme side of things. Another of the things people running multiple sites need to ...
Using categories and tags to make your blog easy to follow - ... isn’t just nomenclature, there’s also technical gains to the decision. First of all, it is easy to create custom looks for category lis...
How to make use of multiple language support in WordPress - ...e files are pretty clunky to use, but using the software is worth it. First of all, you need to understand why a certain language file gets loaded i...
Plugins for WordPress blogs differ from themes but share the same features - ...es are there to display the WordPress site, using the tools available. Plugins, on the other hand, are used when you need to extend the WordPres...
How to Get Web Hosting in Pakistan - ... covers 803,940 km2 approximately equalling the combined land areas of France and the United Kingdom. Its eastern regions are located on the Indian ...

Search Engines


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How a search engine like Google assembles its index (03/14/2011)
(...) The result is every link on every page until all the links happen to be followed. This is the way new pages are added to the site's database, by using those links the spider hasn't seen before. The pages discovered by the spider are copied verbatim to the search site's database and copied over each time they're updated. (...)
Google searches take place all over the Internet (10/03/2010)
(...) Keep in mind, Google also owns DoubleClick, the largest Internet ad serving technology. So even if you don't see a Google search box anywhere, the ads on that page could be served by Google. Part of the reason the Google habit is so hard to break is that you can't escape it. (...)
Discover the features of AltaVista and what it does best (08/28/2010)
(...) It digs down into the page and finds actual words and phrases from within the full-text of the website. As a result, if you can pin your search down to one word or a unique phrase, you can find it - quickly. It offers a broad range of search functionality and when it returns results, matching search term are highlighted - a time saver. (...)
What special features make Google unique among search engines (08/28/2010)
(...) For example, searching Adobe Acrobat PDF files and limiting the domain to the U.S. government, is an extremely effective way of pinpointing American government sites, since the U. (...)
Gigablast and Lycos are promising search engines (08/28/2010)
(...) It reads your results, then makes categorizes the common groupings it finds in its results - a sort of clustering. Unlike all the other search engines, the default search setting on Gigablast was an OR operator. Most search tools use an AND operator. (...)
Take a glimpse at these great meta search tools (08/28/2010)
(...) You can also build results by grading the sites you see into useful or garbage. This allows you to customize and filter future results. What remains unclear is if they have built their own database, or are they buying it from one of the other search firms? Regardless, this is a useful new search tool. (...)
Why search engines do not index all web pages (08/28/2010)
(...) Remember: it is costly to search, index, and store the results. So, many search engine crawlers limit the number of pages on a website they search, or limit the number of pages indexed, dumping older ones and replacing them with new ones, or restrict the kinds of pages they crawl by cataloging only certain types of domain names. Another problem is simple economics. (...)
What are search engine crawlers and what do they do (08/27/2010)
(...) This cuts down on the bogus URLs and helps the crawler be thorough. The search engine crawls and indexes information, but search engines do further refinement before the information is available to the public. The companies perform spam detection and removal, duplication detection and removal, and also do some database quality testing. (...)
Search engine algorithms and how websites rank (08/27/2010)
(...) Nobody does it the same, which is why you get different results when you do a search, even the exact same search on two different search engines. Some search engines like Google put extra emphasis on what sites are linked to the primary site ("link analysis"), while others, like Teoma, rank searches for "hubs" and "authorities" related to your query terms that form a "community" about the topic. Search engines have found some creative ways to deal with bad queries. (...)
Natural language search engines and when to use them (08/27/2010)
(...) The pages are isolated. Then, the engine summarizes and analyzes potentially relevant documents, finding commonality among relevant documents. Inktomi and many other search tools like Oingo, Lexiquest, Iphrase and Manning and Napier Information System's Map-It offer phrase detection and more advanced natural language products including concept mapping to find what you mean, not what you say. (...)
Comparison between search engines and subject directories (08/27/2010)
(...) As a rule, the more specific you are, the less likely you will be to find what you are looking for in a subject directory. Some subject directories do not have search capabilities. In those cases, your only choice is to browse through the categories and subcategories. (...)
What are meta search tools and what purpose do they have (08/27/2010)
(...) Most meta-search tools can conduct only initial, simple searches, meaning you cannot refine or limit your search. This is the big problem with meta-search tools: to get wide access to many search tools, you give up several things, including the ability to do any kind of sophisticated or advanced searching. Ultimately, the results from meta-search tools are less precise. (...)
Search engine positioning and the so called sponsored links (08/27/2010)
(...) To the credit of the major meta-search tools, when I conducted a similar search in March 2004, on "breast cancer" using Dogpile, thirty-one of the first sixty results were "sponsored" - in other words, paid for - but all of those results were clearly marked as sponsored results. A similar search on Overture, the paid-placement company that Yahoo! owns, all of the top forty results were sponsored but also clearly marked. Many of the meta-search engines still do not clearly mark the results. (...)

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