Small Business articles

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Business and Offline Marketing

Small Business


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Business to business marketing research (01/11/2010)
(...) If the domestic car market has a bad year the car components industry will also suffer because its sales are closely tied to the demand for cars. Because of this relationship, the demand for business-to-business goods can be very volatile and business-to-business marketing research has therefore to be concerned with general business and economic conditions, levels of inventory and the prices of raw materials. It is quite common in business-to-business markets to have a small number of customers account for the vast majority of a firm’s sales. (...)
Shopping surveys are related to retailing and to service marketing (01/11/2010)
(...) There are three reasons. First, impartiality: the outside firm has no pre-formed dispositions. Second, skill: it can assist in determining what has to be checked and how to check it. (...)

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